Top 4 Reasons to Sell Gift Cards Online
If you’re looking for new ways to grow your business and increase revenue, you should sell your plastic and digital gift cards on your website. Not only is it convenient for your customers, but you can expect some great financial benefits, too. These four reasons should be enough to convince you—and your boss—that online gift cards sales are an important part of your company’s growth strategy.
4. eGifts Expand Holiday Shopping Opportunities
Ah, the holiday season, full of traditions, celebrations, friend and family—and last-minute shopping opportunities for busy gift givers and procrastinators alike. As the days tick down to gift exchanges, shoppers run out of days to order and receive physical gifts from you. This is where egift cards come in. Delivered nearly instantly, egifts provide the gift of online shopping for what the recipient really wants. The right color, the right size, the right everything—in other words, the perfect gift.
Our history of holiday sales shows that December 24 and 25 account for just over 4% of annual gift card sales, most of which are delivered as egifts at this time of year. Plus, we’ve learned that our ecommerce clients are actually adding 19 extra selling days in the calendar year, including those crucial days around the holidays.
2Blackhawk Network Retail Trends and Transformations Study, conducted by Murphy Research, March 2019.
3NRF Holiday Forecast 2018.
These are certainly four compelling reasons to sell your gift cards online. After all, it’s all upside from a sales perspective. If you’re looking to start—or improve—your online gift card sales, talk to us. We offer an ecommerce platform with all the bells and whistles you should expect: a great customer experience; top-notch security and fraud controls; seamless integration with your website without a huge development investment; and all of the support services you need along the way.