Leader in Merchant Solutions for Gift Card eCommerce

CashStar’s proven platform and superior services deliver everything leading brands need to manage the sales, marketing and distribution of digital and plastic gift cards across channels and devices.

Create great customer experiences, grow gift card revenue and drive omni-channel engagement with CashStar.

Solutions Across the Customer Lifecycle

CashStar goes beyond the standard buy flows that some providers offer, delivering a comprehensive set of products that allow merchants to apply gift cards and branded value to multiple touch points across the entire customer lifecycle.

Across the entire customer journey, CashStar helps transform experiences and influence behaviors, making your gift card program a strategic driver for both customer engagement and revenue growth.

ACQUIRE customers through great B2C gifting experiences while also leveraging the most extensive B2B distribution network available.
DRIVE more frequent purchases, increased basket size, holiday share of wallet and loyalty program participation with an extensive promotional tool set.
REWARD social and mobile engagement with integrated gifting for customers’ favorite apps.
RETAIN and service customers with tailored tools that make it easy to utilize gift cards to improve customer care, warranty, returns and appeasement processes.

Highly Flexible

Flexibility is the key to creating great customer experiences and applying branded value to a constantly evolving landscape. That’s why flexibility is a core capability of our platform and all our solutions.
We tailor gift card purchase flows and recipient experiences to your brand and your ecommerce designs.
We use highly configurable frameworks and to quickly accommodate changes and support new use cases.
And with responsive design and real-time gifting, we provide modern approaches to mobile, social and contextual gifting experiences for today’s consumer.

Secure and Scalable

Given CashStar’s position at the intersection of payments, gift cards and online commerce, we invest heavily in the security, reliability and scalability of our solutions.
We offer truly world-class fraud management and indemnification for B2C and B2B gift card channels.
Our platforms are protected by advanced platform and system security capabilities.
We maintain the highest level of compliance practices and certifications, including third-party audited PCI Level One.
We deliver unparalleled uptime and expandable capacity for peak periods through our modern service-based architecture, redundant cloud based infrastructure and 24/7 enterprise-level monitoring.

Learn how Dunkin’ Donuts eGift Card partnership yielded 2x customer acquisition.

Innovative and Agile

CashStar has consistently been on the forefront of gift card ecommerce innovation, establishing a track record of working closely with our clients to introduce new uses for gift cards and branded value.

Our Agile delivery model and client-focused culture allows us to move fast, release frequently, and respond quickly to client needs.

Trusted, Proven Partner

CashStar’s combination of deep domain expertise, transparency, and comprehensive services allow us to partner closely with merchants across industries. This approach, like our market leading platform, has been proven at scale with hundreds of leading brands with the highest standards.

As a trusted strategic partner, now backed by the strength and scale of Blackhawk Network, CashStar has a unique ability to deliver truly end-to-end solutions for both B2C and B2B gift card distribution.