January 9, 2014
Today Starbucks Coffee Canada launched its ‘Tweet-a-Coffee’ program – the first Twitter gifting program of its kind in Canada. This means Starbucks customers can now instantly send $5.00 eGift cards via Twitter.
“Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly,” says Richard Burjaw, Vice-President Starbucks Coffee Canada. “Whether it’s to say #thank you, #congratulations or simply #justbecause we’re thrilled to enable the ability for customers to spread some kindness.”
Canadians are among the world’s most active Internet users and with millions of Canadians engaging on Twitter, Tweet-a-Coffee represents an incredible opportunity for Canadians to engage, share and gift in new, simple way. The program is powered by digital gifting company CashStar.