Optimize the Reach and Impact of your Gift Card Program

The highest-performing gift card programs have one thing in common: comprehensive use of gift cards for promotions and marketing campaigns. CashStar marketing gives you everything you need to grow gift card sales and drive consumer engagement.

CashStar Marketing helps merchants drive revenue through gift card promotions
CashStar Marketing offers advanced configuration tools for gift card promotions

Extensive Toolkit for Both B2B and B2C Promotions

CashStar Marketing has the broadest range of promotional tools available. Increase gift card sales with direct-to-consumer promotions including: Give One, Get One (GOGOs), discounts, product incentives and brand experiences. Optimize B2B channels with our flexible options for co-branded promotions to sell more gift cards, acquire new customers and increase brand exposure.

Drive Consumer Behaviors and Marketing Results

Today’s consumers prefer gift cards nearly 2:1 over coupons and other incentives, but only a quarter of merchants use them in promotions. Take advantage of this preference and use gift cards to drive sales, power loyalty programs and incentivize consumer behaviors that align with your strategic goals.

Merchants like Paint Nite and Bertucci's use CashStar Marketing to incentivize consumers

Learn more about the power of gift cards with our latest report.

CashStar Marketing powers DXL gift card promotions and loyalty programs

Control Costs with On‑Demand

High upfront costs can be a major roadblock to launching innovative promotions. With On‑Demand Distribution, you can run streamlined, cost-effective promotions and only pay for promotional cards that are claimed by customers. By distributing inactive physical gift cards to customers with On‑Demand Activation, you can encourage future gifting and keep customers engaged at a low cost.

Engage with Customers on Social

Engage with your customers through social channels by securely issuing gift cards. You can reward loyalty, surprise and delight followers, run flash promotions and resolve service issues all while ensuring only the intended recipients can access the gift card.

Increase customer loyalty through Social Engagement - send gift cards via Twitter
CashStar Marketing powers promotions and loyalty programs for leading brands

Easy Implementation, Proven Expertise

CashStar Marketing is built to support fast implementations and flexible delivery planning. And with a successful track record of executing thousands of promotions for leading brands, we give you an experienced partner to help you reach your goals.

Related Resources

Report: Consumer vs Retail Gift Card Promotional Preferences

Consumer vs. Retailer Promotional Preferences

CashStar partnered with NAPCO Research, the parent com…


On Demand Activation gift cards infosheet

CashStar On-Demand Activation

Social media’s impact on shopping and buying activi…