Infographic: Consumer Gift Card Preferences 2018

The State of Consumer Gift Card Preferences in 2018

The 2018 Consumer Gift Card Preferences infographic outlines the latest gift card trends and how you can apply them to your gift card strategies.

Merchant Gift Card eCommerce Evaluation

2017 Merchant Gift Card eCommerce Evaluation

This infographic, based on the 2017 Merchant Gift Card eCommerce Evaluation from NAPCO Research, takes a close look at some of the key findings related to restaurant gift card ecommerce.

Webinar: Seven Considerations for Gift Card Promotions

Holiday Promotions: 7 Reasons Why Timing is Everything

Thursday, July 26, 2018, 1pm ET Today’s consumers expect promotions and deals and are motivated heavily by offers to make purchases. They also show strong preference for gift cards over other marketing incentives, which is something all merchants can leverage to make...

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Webinar: B2B Gift Card Buyer Experience

Improving the B2B Gift Card Buyer Experience to Drive Sales

With B2B sales making up 20% of the overall gift card market, it is crucial that merchants adopt modern ecommerce capabilities to improve the B2B gift card buyer experience from phone and fax orders to strategically-marketed...

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INFOGRAPHIC: Restaurant Gift Cards

Restaurant Gift Card eCommerce

This infographic, based on the 2017 Merchant Gift Card eCommerce Evaluation from NAPCO Research, takes a close look at some of the key findings related to restaurant gift card ecommerce.

Webinar: Commerce Strategy

Analyst Access: Evaluating Gift Card eCommerce

In this webinar, Director of Research, NAPCO Media, Nathan Safran shares unpublished data from the...

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NAPCO Restaurant Gift Card eCommerce Report

Restaurant Gift Card eCommerce Report

CashStar recently partnered with NAPCO Research to release the 2017 Merchant Gift Card eCommerce Evaluation, which highlighted findings from 100 merchants across 14 different vertical markets. We distilled that information down into a spotlight report that looks at...

Resource: Digital Gifting Benchmark Report 2017

Merchant Gift Card eCommerce Evaluation

In 2017 NAPCO Research undertook its first-ever comprehensive review of the state of merchant gift card ecommerce offerings.

IMA Summit 2018

IMA Summit 2018

IMA invites all members and incentive industry professionals to take a special role in the organization’s annual Summit and education conference. The Summit is an exciting way to make long-lasting relationships while exponentially expanding your business connection with more than 300 leaders in the incentive industry.