Gift cards have always been attractive to fraudsters because they can quickly be sold for cash. Now that more gift cards are digital, they’re even more attractive. In fact, any website that sells gift cards is a potential target.
NRF 2020: Retail’s Big Show is where the industry unites to get a whole new perspective. NRF convenes the largest community of movers, shakers and industry makers who come together to see beyond what is, to reveal what could be.
IMA Summit brings together providers of incentive merchandise and services, creating greater awareness of incentives, and helping its members prosper in a changing business environment through education, training, research, and marketing services.
For the second year in a row, NAPCO Research took a comprehensive look at 100 top merchants to assess their online gift card program discoverability, purchase experience, recipient experience, promotions and more.