Growth for Merchant Gift Card eCommerce Programs

Get all the highlights of the 2018 Merchant Gift Card eCommerce Evaluation report from CashStar and NAPCO Research with this easy-to-read, visual e-book.

IMA 2019

IMA Summit brings together providers of incentive merchandise and services, creating greater awareness of incentives, and helping its members prosper in a changing business environment through education, training, research, and marketing services.


Flourish 2019: The Growth of Branded Incentives is an event for anyone in retail, ecommerce, prepaid, fintech, loyalty, rewards or promotions.

Webinar: Enhance Your Gift Card Program

Insights to Enhance Your Gift Card Program

For the second year in a row, NAPCO Research took a comprehensive look at 100 top merchants to assess their online gift card program discoverability, purchase experience, recipient experience, promotions and more.

Dunkin’ Donuts Drives Membership with eGift Card Promotion

Dunkin’ Donuts wanted to formalize how it rewarded its customers on a regular basis. This promotion drove increased visitation and built DD Perks® membership.

2018 NAPCO Research Merchant Gift Card eCommerce Evaluation

This annual report assesses 100 leading brands’ cross-platform gift card ecommerce programs. Covers a range of criteria, including online purchases and recipient experience.

Velocity Merchandising

Velocity Merchandising is a best-in-class service that helps merchants and brands optimize in-store gift card placements and sales.

CashStar Marketing

CashStar marketing gives you everything you need to grow gift card sales and consumer engagement experiences.

CashStar Gift Card Mall

Enjoy a fully hosted ecommerce experience to easily sell other brands’ gift cards on a merchant site via an online white-label mall.