Sephora Drives Faster Digital Gifting Revenue Growth

Sephora Increases Digital Gifting Revenue

Sephora is a visionary beauty-retail organization offering a unique, open-sell environment in 1,780 stores in 29 countries worldwide, along with and the Sephora to Go mobile app. As the company sought to differentiate its omni-channel strategy, it turned to CashStar’s gift card commerce solution.

Leveraging CashStar Commerce, Sephora was able to offer personalized gift card experiences across all channels, including its website, mobile and in-store.

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The results from Sephora were strong

8x year-over-year digital gift card revenue growth

71% lift in average in-store basket size over initial digital gift card value

30% higher initial purchase value with digital gift cards