Gift Cards Through the Eyes of Consumers
CashStar worked with Libran Research & Consulting to better understand online gift card purchasers. This 2016 research, conducted with consumers who have purchased gift cards through the CashStar platform, will provide valuable insights to merchants who have or are evaluating an online gifting program. The report features answers to questions addressed by the research such as:
Who purchases gift cards online?
How satisfied are buyers with their purchase experience?
Which personalization options are important?