The State of Consumer Gift Card Preferences in 2018

Consumer Gift Card Preferences 2018The purchase of gift cards is as strong as ever. With their mass appeal and seemingly endless range of options in physical, digital and mobile, there are many new and evolving ways for brands and organizations to consider using gift cards to engage with their audiences. This infographic of Blackhawk Network‘s 2018 Consumer Gift Card Preferences report outlines the latest gift card trends and how you can apply them to your gift card strategies and programs this year.

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Infographic: Consumer Gift Card Preferences 2018