CashStar Marketing

Optimize the Reach and Impact of Your Gift Card Program

The highest-performing gift card programs have one thing in common: comprehensive use of gift cards for promotions and marketing campaigns. CashStar Marketing helps you optimize the reach and impact of your gift card program.

Extensive Toolkit for Both B2B and B2C Promotions

CashStar Marketing has the broadest range of promotional tools available. Increase gift card sales with direct-to-consumer promotions including: Give One, Get One (GOGOs), discounts, product incentives and brand experiences.

Control Costs with On-Demand

With On-Demand Distribution, you can run cost-effective promotions and only pay for promotional cards that are claimed by customers. By distributing inactive physical gift cards to customers with On-Demand Activation, you can encourage future gifting and keep customers engaged at a low cost.

Engage with Customers on Social

Engage with your customers through social channels by securely issuing gift cards. You can reward loyalty, surprise and delight followers, run flash promotions and resolve service issues all while ensuring only the intended recipients can access the gift card.