Understanding the Path to Growth for Merchant Gift Card eCommerce Programs

Get all the highlights of the 2018 Merchant Gift Card eCommerce Evaluation report from CashStar and NAPCO Research with this easy-to-read, visual e-book. 

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Insights From This Resource

Top Trends

Brands stay on top by responding to the evolving needs of consumers. Find out how the demands of gift card consumers have changed and increased. 

Best Practices

The leaders in gift card ecommerce have continuously innovated. See who’s in the top tier, so you can learn from their success.  

YOY Improvement

Research shows that many merchants have gotten the memo on mobile. Learn which brands improved in this crucial space.