eBook: Seven Questions to Consider for Gift Card Promotion Success

eBook: 7 Considerations for Gift Card Promotions

With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. It is critical to consider key variables around timing that can have an impact on a promotion’s success.

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Optimal length of a promotion

Scheduling redemption windows

Timing for promo card distribution