Insights to Enhance Your Gift Card Program

For the second year in a row, NAPCO Research took a comprehensive look at 100 top merchants to assess their online gift card program discoverability, purchase experience, recipient experience, promotions and more.

Gift Card Merchandising Webinar

Gift Card Merchandising: Maximizing Your 2019

With 80% of shoppers planning to purchase at least one gift card in the holiday season, in-store gift cards continue to offer a convenient gifting option for consumers.

Webinar: Seven Considerations for Gift Card Promotions

Holiday Promotions: 7 Reasons Why Timing is Everything

Today’s consumers expect promotions and deals, and they’re motivated heavily by offers. They also show strong preference for gift cards over other marketing incentives.

Webinar: B2B Gift Card Buyer Experience

Improving the B2B Gift Card Buyer Experience to Drive Sales

B2B sales make up 20% of the overall gift card market, so it’s crucial that merchants adopt modern ecommerce capabilities to improve the B2B gift card buyer experience.

Webinar: Commerce Strategy

Analyst Access: Evaluating Gift Card eCommerce

Nathan Safran, Director of Research at NAPCO Media, shares the latest insights and trends based on unpublished data from the 2017 Gift Card eCommerce Evaluation.

Webinar: Accelerate Your B2B Gift Card Business

Accelerate Your B2B Revenue with Gift Card Promotions

Industry veteran Tom Boucher shows you the things you need to know and do to grow your B2B business. Tap into the opportunities available in this $26B industry.

Webinar: Gift Cards as Marketing Incentives

Capitalizing on the Power of Gift Cards as Marketing Incentives

Gift cards can be a powerful tool when they’re used correctly as marketing incentives. Here’s how you can use them to drive ROI for your organization’s programs.

Webinar: Product eGifting

Gifting is Hard. Make it Easier with Product eGifting

Gifting is hard. CashStar’s new Product eGifting solution improves gifting experiences for everyone by allowing consumers to send physical gifts by email.

Webinar: Holiday Promotions Through a Prepaid Commerce Lens

NRF Big !deas – 2015 Holiday and Prepaid Commerce

Learn about results and trends of holiday promotions, why gift-card based campaigns are powerful alternatives to discounts, and takeaways for the future.