In this free webinar, we’ll show you how to make the most of your holidays, a period which is increasingly making or breaking a merchant’s fiscal year.
Learn about the most common types of ecommerce gift card fraud, the latest fraud trends and fraud protection best practices in the eCommerce Gift Card Fraud (and How to Stop It) webinar.
For the second year in a row, NAPCO Research took a comprehensive look at 100 top merchants to assess their online gift card program discoverability, purchase experience, recipient experience, promotions and more.
With 80% of shoppers planning to purchase at least one gift card in the holiday season, in-store gift cards continue to offer a convenient gifting option for consumers.
Today’s consumers expect promotions and deals, and they’re motivated heavily by offers. They also show strong preference for gift cards over other marketing incentives.
B2B sales make up 20% of the overall gift card market, so it’s crucial that merchants adopt modern ecommerce capabilities to improve the B2B gift card buyer experience.
Nathan Safran, Director of Research at NAPCO Media, shares the latest insights and trends based on unpublished data from the 2017 Gift Card eCommerce Evaluation.
Industry veteran Tom Boucher shows you the things you need to know and do to grow your B2B business. Tap into the opportunities available in this $26B industry.