Growth for Merchant Gift Card eCommerce Programs

Get all the highlights of the 2018 Merchant Gift Card eCommerce Evaluation report from CashStar and NAPCO Research with this easy-to-read, visual e-book.

2018 NAPCO Research Merchant Gift Card eCommerce Evaluation

This annual report assesses 100 leading brands’ cross-platform gift card ecommerce programs. Covers a range of criteria, including online purchases and recipient experience.

2018 CashStar Consumer Research Survey and Report

Leger, on behalf of CashStar, recently conducted a consumer research survey of 3,030 American consumers about how they purchase, receive and use gift cards.

Report: Promotions and the Power of Gift Cards

Promotions and the Power of Gift Cards

Today’s consumers show preferences for gift cards over other marketing incentives. Merchants have can reach sales and marketing goals by focusing on gift-card promotions.

eBook report: 7 considerations for gift card promotions

eBook: Seven Questions to Consider for Gift Card Promotion Success

Executing gift card promotions can be complex, so it’s critical for merchants to consider these key variables that can have a big impact on a promotion’s success.

Successful B2B Gift Card Programs

Merchants Guide to Successful B2B Gift Card Programs

Successful B2B gift card programs depend on excellent buyer experiences and relationships. Follow this guide for the tools you need to execute effectively at scale.

NAPCO Restaurant Gift Card eCommerce Report

Restaurant Gift Card eCommerce Report

CashStar and NAPCO Research have released the 2017 Merchant Gift Card eCommerce Evaluation, highlighting findings from 100 merchants across 14 different vertical markets.

Resource: Digital Gifting Benchmark Report 2017

Merchant Gift Card eCommerce Evaluation

In 2017 NAPCO Research undertook its first-ever comprehensive review of the state of merchant gift card ecommerce offerings across nearly 100 criteria, including physical and digital elements.

Report: Consumer vs. Retail Gift Card Promotional Preferences

Consumer vs. Retailer Promotional Preferences

CashStar and NAPCO Research identify how in-sync retailers are with consumer preferences. Together we find ways retailers can better use incentives to drive results.