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Is Your Gift Card eCommerce Solution Inviting Fraud?

Gift cards have always been attractive to fraudsters because they can quickly be sold for cash. Now that more gift cards are digital, they’re even more attractive. In fact, any website that sells gift cards is a potential target.

Growth for Merchant Gift Card eCommerce Programs

Get all the highlights of the 2018 Merchant Gift Card eCommerce Evaluation report from CashStar and NAPCO Research with this easy-to-read, visual e-book.

Featured eBook: Understanding the Path to Growth for Merchant Gift Card eCommerce Programs

This annual report assesses 100 leading brands’ cross-platform gift card ecommerce programs. Covers a range of criteria, including online purchases and recipient experience.

2018 NAPCO Research Merchant Gift Card eCommerce Evaluation

This annual report assesses 100 leading brands’ cross-platform gift card ecommerce programs. Covers a range of criteria, including online purchases and recipient experience.

2018 CashStar Consumer Research Survey and Report

Leger, on behalf of CashStar, recently conducted a consumer research survey of 3,030 American consumers about how they purchase, receive and use gift cards.

Report: Promotions and the Power of Gift Cards

Promotions and the Power of Gift Cards

Today’s consumers show preferences for gift cards over other marketing incentives. Merchants have can reach sales and marketing goals by focusing on gift-card promotions.

eBook report: 7 considerations for gift card promotions

eBook: Seven Questions to Consider for Gift Card Promotion Success

Executing gift card promotions can be complex, so it’s critical for merchants to consider these key variables that can have a big impact on a promotion’s success.

Successful B2B Gift Card Programs

Merchants Guide to Successful B2B Gift Card Programs

Successful B2B gift card programs depend on excellent buyer experiences and relationships. Follow this guide for the tools you need to execute effectively at scale.

NAPCO Restaurant Gift Card eCommerce Report

Restaurant Gift Card eCommerce Report

CashStar and NAPCO Research have released the 2017 Merchant Gift Card eCommerce Evaluation, highlighting findings from 100 merchants across 14 different vertical markets.