Successful B2B Gift Card Programs

Merchants Guide to Successful B2B Gift Card Programs

Successful B2B gift card programs depend on excellent buyer experiences and relationships. Finding the tools you need to execute effectively at scale are table stakes. Unfortunately, market complexity paired with a lack of investment in effective ways to get gift cards into the hands of people that may or may not already be customers continues to challenge merchants.

NAPCO Restaurant Gift Card eCommerce Report

Restaurant Gift Card eCommerce Report

CashStar recently partnered with NAPCO Research to release the 2017 Merchant Gift Card eCommerce Evaluation, which highlighted findings from 100 merchants across 14 different vertical markets. We distilled that information down into a spotlight report that looks at...

Resource: Digital Gifting Benchmark Report 2017

Merchant Gift Card eCommerce Evaluation

In 2017 NAPCO Research undertook its first-ever comprehensive review of the state of merchant gift card ecommerce offerings.

Report: Consumer vs. Retail Gift Card Promotional Preferences

Consumer vs. Retailer Promotional Preferences

CashStar partnered with NAPCO Research, the parent company of Total Retail, to identify how in sync retailers are with consumer promotional preferences. This report features findings from the research and recommendations for ways retailers can better align their use of incentives to improve program results.

Resource: Digital Gifting Benchmark Report 2016

Digital Gifting Benchmark Study (2016)

RSR analysts evaluated the digital gifting programs of 100 top brands in the latest digital gifting benchmark study. Learn how to improve your program!

Report: Gift Cards Through the Eyes of Consumers

Gift Cards Through the Eyes of Consumers

This 2016 consumer research, conducted with consumers who purchased gift cards through the CashStar platform, will provide valuable insights to merchants.

Resource: Mobile Payments Strategy - Mercator Report

Developing a Mobile Payments Strategy: Prepaid Considerations for Merchants

Mercator Advisory Group looks at the evolving mobile shopping and payment landscape to help retailers develop a mobile payments strategy.

Digital Gifting Benchmark Study (2015)

Download the 2015 Digital Gifting Benchmark study to find out which brands are leading the way and where there’s opportunity for improvement.