2018 NAPCO Research Merchant Gift Card eCommerce Evaluation

This annual report provides a cross-platform assessment of 100 leading brands’ gift card ecommerce programs. This in-depth evaluation assessed a wide array of criteria, including the online purchase and recipient experiences of digital and physical gift cards.

2018 Consumer Research Report

CashStar recently published a consumer research report based upon the results of a 2018 consumer survey conducted by Leger on behalf of Blackhawk Network. The online survey was completed by 3,030 American consumers and included questions about their behaviors regarding the purchase, receipt, and use of gift cards.

Report: Promotions and the Power of Gift Cards

Promotions and the Power of Gift Cards

With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success.

eBook report: 7 considerations for gift card promotions

eBook: Seven Questions to Consider for Gift Card Promotion Success

With today’s consumers showing strong preferences for gift cards over other marketing incentives, merchants have an opportunity to reach sales and marketing goals by leveraging their own brand’s gift cards in promotions. However, executing gift card promotions can be complex, so it’s critical for merchants to consider key variables around timing that can have a big impact on a promotion’s success.

Successful B2B Gift Card Programs

Merchants Guide to Successful B2B Gift Card Programs

Successful B2B gift card programs depend on excellent buyer experiences and relationships. Finding the tools you need to execute effectively at scale are table stakes. Unfortunately, market complexity paired with a lack of investment in effective ways to get gift cards into the hands of people that may or may not already be customers continues to challenge merchants.

NAPCO Restaurant Gift Card eCommerce Report

Restaurant Gift Card eCommerce Report

CashStar recently partnered with NAPCO Research to release the 2017 Merchant Gift Card eCommerce Evaluation, which highlighted findings from 100 merchants across 14 different vertical markets. We distilled that information down into a spotlight report that looks at...

Resource: Digital Gifting Benchmark Report 2017

Merchant Gift Card eCommerce Evaluation

In 2017 NAPCO Research undertook its first-ever comprehensive review of the state of merchant gift card ecommerce offerings.

Report: Consumer vs. Retail Gift Card Promotional Preferences

Consumer vs. Retailer Promotional Preferences

CashStar partnered with NAPCO Research, the parent company of Total Retail, to identify how in sync retailers are with consumer promotional preferences. This report features findings from the research and recommendations for ways retailers can better align their use of incentives to improve program results.

Resource: Digital Gifting Benchmark Report 2016

Digital Gifting Benchmark Study (2016)

RSR analysts evaluated the digital gifting programs of 100 top brands in the latest digital gifting benchmark study. Learn how to improve your program!