This annual report assesses 100 leading brands’ cross-platform gift card ecommerce programs. Covers a range of criteria, including online purchases and recipient experience.
Leger, on behalf of CashStar, recently conducted a consumer research survey of 3,030 American consumers about how they purchase, receive and use gift cards.
Today’s consumers show preferences for gift cards over other marketing incentives. Merchants have can reach sales and marketing goals by focusing on gift-card promotions.
Executing gift card promotions can be complex, so it’s critical for merchants to consider these key variables that can have a big impact on a promotion’s success.
Successful B2B gift card programs depend on excellent buyer experiences and relationships. Follow this guide for the tools you need to execute effectively at scale.
CashStar and NAPCO Research have released the 2017 Merchant Gift Card eCommerce Evaluation, highlighting findings from 100 merchants across 14 different vertical markets.
In 2017 NAPCO Research undertook its first-ever comprehensive review of the state of merchant gift card ecommerce offerings across nearly 100 criteria, including physical and digital elements.
CashStar and NAPCO Research identify how in-sync retailers are with consumer preferences. Together we find ways retailers can better use incentives to drive results.
RSR analysts evaluated the digital gifting programs of 100 top brands in the latest digital gifting benchmark study. Learn how to improve your program!