New platform expands digital gifting products in growing markets
WEX Inc. (NYSE: WXS), a leading international provider of physical, digital and virtual corporate card payment solutions, today announced a strategic partnership with CashStar, a leading global digital gifting and incentives company, to offer eGift Card services in Australia and New Zealand. WEX is one of the largest gift card processors in the Australian and New Zealand markets, and this new platform adds to its capabilities customized for the region.
“Gift giving has changed rapidly with technology and we have seen increasing demand for digital, or eGift Cards, across the retail sector as well as in corporate gifting, incentives and rewards,” said Sonia Ciaglia, general manager, Prepaid Cards, Wright Express Australia. “Our partnership with CashStar allows us to provide our customers with the latest digital gifting capabilities in time for the upcoming holiday giving season, and our platform enables retailers to take advantage of this exciting new channel to drive sales.”
The new platform will enable retailers to provide their customers with a unique digital gifting experience via email, mobile and social channels. Consumers in Australia and New Zealand will now be able to conveniently purchase eGift Cards online and personalize them with custom messages, photos or videos. The companies will launch the combined product offerings later this year.
By partnering with CashStar, WEX has access to the latest in ecommerce innovation. This includes a leading fraud management system, advanced content management and sophisticated personalization features. CashStar’s platform is also the first and only eGifting solution to integrate with the Passbook app in Apple’s iOS 6 platform.
Retailers, financial institutions and major technology players have all recently announced versions of mobile wallets. Passbook, which has been installed by over 200 million iPhone and iPod Touch users since its debut in September, will allow consumers to add their eGift Cards to their device with one easy click. With Passbook’s location-based capabilities, consumers will also have the option to receive notifications when they are near retail locations where they can redeem their eGifts.
“As CashStar continues its momentum in the U.S. and UK and looks to expand globally, we wanted to find a partner who has paved the way for growth in other global markets,” said David Stone, co-founder and CEO of CashStar. “WEX has a proven track record of success with physical, digital and virtual corporate card payment solutions. Combined with its strong presence in Australia and New Zealand, WEX’s leadership position will help us bring our eGift Card offerings to this growing market and continue to expand.”
About WEX Inc.
WEX Inc. (NYSE: WXS) is a leading international provider of physical, digital and virtual corporate card payment solutions. From its roots as a pioneer in fleet card payments in 1983, WEX now provides its more than 350,000 customers ― representing more than 6.5 million cardholders ― with exceptional payment security and control across a wide spectrum of business sectors. The Company’s operations include WEX Bank, Fleet One, Pacific Pride, rapid! PayCard, Wright Express Prepaid Cards Australia, Wright Express Fuel Cards Australia, Wright Express New Zealand and CorporatePay Limited, England, as well as a majority equity position in UNIK S.A., Brazil. WEX and its subsidiaries employ more than 1,300 associates. For more information about WEX, please visit WEXInc.com.
About CashStar, Inc.
CashStar is the world’s leading digital gifting and incentives partner for retailers. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including The Body Shop, Gap, Groupon, The Home Depot, Mandarin Oriental Hotel Group, Pottery Barn, QVC, Sony, Staples, Starbucks and T.G.I. Friday’s. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .
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