CashStar Launches Velocity B2B Business Unit Providing Merchants with End-to-End B2B Gift Card Program Management Services

New Independent Division Drives Client Growth in $25 Billion Business-to-Business Gift Card Market

Velocity B2B Gift Card Program ManagementCashStar today announced a new independent business unit, Velocity B2B, which offers merchants comprehensive business-to-business (B2B) gift card program management services. Combining deep expertise and industry-leading technology, Velocity B2B can grow business-to-business gift card sales quickly, securely and with minimal resource investment from its clients.

“The B2B gift card market is complex to navigate and many merchants don’t have the resources, expertise and systems to grow and securely manage their B2B programs,” said CashStar President and CEO Ben Kaplan. “Velocity B2B is an independent agency serving as a seamless extension of a merchant’s team and brand. We’re excited to help our clients rapidly grow their business with this new initiative.”

Velocity B2B clients benefit from end-to-end program management services, while maintaining oversight and brand control. Working collaboratively with clients, Velocity B2B provides the following services:

  • Strategy and Business Management
  • Sales and Marketing
  • Program Development and Operations
  • Payment Management
  • Security, Compliance and Risk Operations
  • Fraud Indemnification

The Velocity B2B team is led by gift card professionals with a proven track record of growing some of the most successful B2B programs in the industry. Larry Weissbach serves as General Manager of Velocity B2B, providing executive leadership that draws on his experience in overseeing client success, customer care, risk and payment operations during his six-year tenure at CashStar and 12+ years in the closed loop prepaid industry. Tom Boucher serves as Vice President of Velocity B2B, bringing more than 13 years of retail gift card experience to the team, including managing Best Buy’s highly successful B2B gift card program. Tom is also a founder and the former chairman of the Retail Gift Card Association (RGCA).

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

About Velocity B2B
Velocity B2B is an independent business unit of CashStar, providing merchants with comprehensive services for their business-to-business gift card programs. Combining deep expertise with technology-driven, scalable operations, Velocity B2B helps brands maximize their revenue potential within the $25 billion B2B gift card market. Velocity B2B acts as a seamless extension of a merchant’s team, providing agency services that include strategy, sales and marketing, operations, security, risk mitigation and fraud indemnification. For more information, visit or contact

Keri Bertolino
fama PR