Celebrated Restaurant Brands – including Bestia, République and Broken Spanish – Introduce Personalized Gifting Experiences
CashStar, the industry-leading provider of prepaid commerce solutions, today announced the launch of new gift card programs by several acclaimed Los Angeles restaurants, including Bestia, République, Broken Spanish, Redbird, Petty Cash Taqueria, Otium, The Rose Café and others.
“We want to make it easy for our guests to engage and interact with each of our restaurant brands, even when they aren’t physically in one of our locations,” explained Alexis Halejian, senior director, marketing and digital for the restaurants’ parent company, Sprout LA. “With so many consumers on the go, it was imperative that we simplify the gifting process. We chose to partner with CashStar because of the incredible ecommerce experience the platform provides. And with CashStar’s impressive list of successful large programs, we knew we’d be in good hands.”
Each of these notable restaurant brands, known for their distinct flavors and unique ambiance, are offering plastic and digital gift cards for the very first time in response to huge consumer demand.
“These restaurants are well-known for their elevated dining experiences, so it makes perfect sense that they extend the guest experience beyond the walls of the restaurant and across all customer touchpoints,” said CashStar President and CEO Ben Kaplan. “Guests now have flexible and personalized gifting options, allowing them to easily gift the brands from their mobile devices and desktops in addition to in-restaurant card purchases.”
CashStar enables guests to purchase gift cards – both plastic and digital – from each restaurant’s website. Digital cards can be customized with a personal message and can be delivered within minutes or at a future date.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .