The Home Depot Remodels its Gift Card Program with CashStar

CashStar, the interactive gift card and incentives company, today announced that The Home Depot, the world’s largest home improvement specialty retailer, is offering CashStar-powered online and printable gift cards. Just in time for the holidays, The Home Depot is able to offer their customers the convenience of purchasing personalized gift cards online that can be sent via email and redeemed in-store or online at With CashStar’s technology, The Home Depot is also able to leverage the industry’s only e-gifting and incentives platform with unparalleled personalization and promotion capabilities.

Offering customers new and innovative ways to shop for products is a key advantage for any retailer, especially during the holiday season. With CashStar’s platform we have the flexibility to get creative with our gift card program, while providing consumers with a truly convenient and fast way to purchase and send The Home Depot online gift cards, said Michael Homiak, Director, Gift Card and Incentives, The Home Depot. We are excited to build on this innovation and explore the promotional opportunities CashStar’s platform delivers to further engage with our customers.

With more than $73 billion in sales, The Home Depot is continuously looking to enhance and personalize the customer experience at their 2,242 retail locations across the country and within their online store. This new gift card offering enables customers to conveniently purchase online gift cards at that they can easily make into personalized and unique gifts with a custom message or by uploading a photo. Consumers can then select the card denomination and set the day and time the gift should be delivered via email either instantly or at a later date. Similar to other The Home Depot gift cards, CashStar-powered online gift cards have no fees or expiration dates and are redeemable in stores and online.

We are thrilled to partner with The Home Depot, one of the most popular retail gift card brands in the world, to help them take advantage of the tremendous sales and marketing opportunities available through our gifting platform this holiday season and beyond, said David Stone, CashStar’s CEO. As more consumers shop online, CashStar’s platform enables The Home Depot to drive sales in this channel while engaging with consumers in an unparalleled manner, something plastic cards just can deliver.

Editorial Note: Visuals are available upon request.

About The Home Depot
The Home Depot is the world’s largest home improvement specialty retailer, with 2,242 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, Mexico and China. In fiscal 2008, The Home Depot had sales of $71.3 billion and earnings from continuing operations of $2.3 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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