The Home Depot and CashStar Named Winners in Fifth Annual Paybefore Awards

CashStar, the digital gifting and incentives company, today announced that Paybefore has chosen The Home Depot’s B2B Incentive eGift Card Program as a 2011 Paybefore Awards winner in the Best Corporate-Funded Prepaid Incentive, Reward, Rebate or Loyalty Program category. Now in its fifth year, the Paybefore Awards are the most prestigious recognition of excellence in the worldwide prepaid and stored value card industry. The awards were presented last night by Prepaid Media, whose Paybefore publications are the leading source of industry information for the global prepaid community, during the awards ceremony at the 2011 Prepaid Expo.

“Paybefore Awards were created to celebrate the innovators in our industry who are using prepaid to transform payments with ever-more efficient and accessible products,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. “Our industry is growing rapidly because of companies like The Home Depot and CashStar, who continually improve their products and services or create new ones. We are proud to recognize their contributions to advancing the prepaid industry.”

The Home Depot leverages the CashStar eCorporate Direct™ solution to enable corporations to “bulk” order eGift Cards for corporate gifts, rewards and incentives to its employees and customers. Now any organization can easily create personalized eGift Cards redeemable online or in-store that can be delivered within hours to numerous recipients. The Home Depot is one of the first retailers offering eGift cards through the B2B incentive channel. This is an industry game changer because it simplifies gift card management and fulfillment, greatly reduces the need to hold a physical plastic gift card inventory, requires no wait time to receive the cards in the mail and costs nothing to ship.

“Gift cards are rapidly becoming the incentive of choice, making the ability to give companies near instant gratification a major differentiator,” explained David Stone, CEO of CashStar. “The Home Depot has shown great leadership in this area so we are thrilled that its B2B Incentive eGift Card Program has been recognized by such a prestigious organization as Paybefore.”

Home Depot’s B2B Incentive eGift Card Program was selected by a panel of five industry experts who served as judges for this year’s competition, which—once again—included a record number of entries from around the world.

About Paybefore
Paybefore is the leading information provider to prepaid and stored value industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications include:™, a searchable online news and information portal; Paybefore News™, daily news briefs delivered electronically; Paybefore News International™, a weekly compilation of prepaid news and events from outside the United States; Paybefore Update™, a downloadable e-newsletter delivered 20 times a year; Paybefore Legal™, a downloadable e-newsletter covering the legislative, regulatory and judicial developments in prepaid, as well as feature articles by leading attorneys in the field; Paybefore Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global prepaid and stored value industry; and the only industry directory, Paybefore Buyer’s Guide™, available online and in print. Visit us at

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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