High-End Movie Theater Group Meets Customers’ Needs for Personalized Experiences through Innovative New Gift Card Program
CashStar, the industry-leading provider of prepaid commerce solutions, today announced that Studio Movie Grill (SMG), the leader of in-theater dining exhibition, is leveraging the CashStar Commerce platform to power its digital gift card program. Delivering a personalized experience for both the sender and recipient, digital gift cards offer consumers convenient gifting options, and enable brands like SMG to execute targeted marketing campaigns that drive gift card sales and theater visits.
“Everyone loves getting – and giving – the gift of entertainment and CashStar enhances our customers’ experience by offering the option of purchasing personalized digital gift cards for their family and friends,” said Julia Landrum, Vice President, Revenue at Studio Movie Grill. “Delivered within minutes, our patrons will value how this option provides them with a convenient, efficient way to spread the love we all have in the movie-going experience. We chose CashStar because of the company’s holistic, customer-centric approach to providing solutions that enable us to exceed the needs and expectations of our loyal customers.”
With more than 200 screens across nine states, SMG has modernized the traditional movie-going experience by combining first-run movies with in-theater dining service. The company is known for its ability to innovate and maximize movie and menu offerings, and CashStar extends that same high-quality, time efficient experience to SMG’s gift cards.
CashStar Commerce is a cloud-based platform that enables SMG to manage all direct-to-consumer gift card sales – including online sales of plastic cards – and provides the marketing team with additional capabilities to inspire purchases through proven promotional strategies, such as its current promotion: send a $25 digital gift card and receive a $5 bonus card for yourself. In addition, SMG will be taking advantage of CashStar Commerce’s business application to scale the company’s B2B efforts.
“SMG exemplifies the future of movie-going and we’re excited to partner with this forward-thinking brand as they look to improve the customer experience across all touchpoints,” said CashStar President and CEO Ben Kaplan.
About Studio Movie Grill
Studio Movie Grill (SMG), long considered the leader of in-theater dining exhibition, recently announced a major expansion initiative and the upcoming openings of new theaters in Upper Darby, Pennsylvania and Simi Valley, California as well as three new locations in the Texas market. Additional sites are planned. Established in 2000, SMG has swiftly grown to 20 locations in nine states. These new locations will add over 50 screens, and expand operations to ten states, ranking Studio Movie Grill the 20th largest exhibitor in the U.S. SMG modernized the traditional movie-going experience by combining first-run movies with in-theater dining and is characterized in the market today by its continued ability to innovate and maximize movie and menu offerings. For additional information, please visit www.studiomoviegrill.com.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail