New Case Study Reveals Key Drivers of Gift Card Program’s Explosive Growth
CashStar today announced the availability of a new case study featuring Studio Movie Grill (SMG), the leader of in-theater dining exhibition. The case study reveals that SMG has seen its online plastic and digital gift card sales increase 300 percent since adopting the CashStar Commerce platform and that this success has led to gift cards becoming an integral part of its business.
“Studio Movie Grill is a great example of how the strategic use of CashStar’s prepaid commerce platform can increase sales and repeat visits,” said CashStar President and CEO Ben Kaplan. “Studio Movie Grill has done an excellent job of integrating digital and plastic gift cards to deliver value across departments and to customers in a variety of ways. We look forward to working closely with Studio Movie Grill as they continue to grow their program.”
Having launched with CashStar in April 2015, SMG’s 300 percent increase in plastic and digital gift card sales was rapid. Key drivers of their success include:
- Embracing Digital: Being able to offer digital gift cards in any denomination increased SMG’s average order value
- Personalization: SMG’s customers are able to personalize the cards with messages, photo uploads and several faceplate design options, making the experience more memorable and engaging for both senders and recipients
- Marketing Campaigns: The CashStar Commerce platform has provided SMG the ability to execute targeted gift card-based marketing campaigns
“We wanted to improve our gift card program, which relied on in-store sales and plastic cards sold online, by establishing a partnership with a leader in the digital gift card space,” said Julia Landrum, vice president, revenue, SMG. “After signing on with CashStar last year, we can now enable customers to purchase personalized digital and plastic gift cards online and capitalize on prime gift card giving opportunities like last-minute holiday shopping periods with promotions and marketing campaigns.”
SMG has run gift card-based marketing campaigns to promote new and renovated SMG locations, to incentivize giving gift cards during holidays periods and to encourage participation in the company’s charitable efforts, for example. With the CashStar platform, SMG has successfully integrated gift cards into nearly every facet of its business, from marketing to operations to customer service.
To learn more about SMG’s digital gifting strategy and the results it has delivered, download the full case study here.
About Studio Movie Grill
Studio Movie Grill modernized the traditional movie-going experience by combining first-run movies with full-service, in-theater dining. SMG is characterized in the market today by its continued ability to innovate movie and menu offerings, as well as its dedication to the communities it serves. The industry leader in its rapidly growing segment, SMG currently has 24 locations in 10 states with more expansion on the way. For additional information, please visit www.studiomoviegrill.com.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .