$10 Starbucks Card eGift for $5 LivingSocial Deal Powered by CashStar Named Best of Category Winner at Paybefore Awards

Paybefore has chosen the $10 Starbucks Card eGift for $5 LivingSocial Deal as a Best-in-Category Winner in the Best Virtual or Digital Program category. Paybefore Awards, now in its seventh year, is the most prestigious recognition of excellence in the worldwide prepaid and emerging payments industry.

“Being selected as a Best-in-Category award winner by Paybefore and its readers is beyond an honor,” said David Stone, co-founder and CEO of CashStar, Inc. “The scale of the Starbucks LivingSocial program was far larger than any other eGift Card promotional offer to date. Its unique and innovative combination of online, social and mobile marketing tactics made it a huge success and an example of how eGifts are a powerful promotional currency that can drive ROI for retailers.”

The Starbucks Card eGift LivingSocial Deal delivered 1.5 million Starbucks eGifts in just over 24 hours, powered by CashStar’s eGifting platform and LivingSocial’s daily deal engine. The special offer of $5 for a $10 Starbucks eGift Card helped Starbucks acquire new customers, engage and re-engage existing customers to meet sales goals.

For the first time in Paybefore Awards history, visitors to Paybefore.com were able to vote on Best-in-Category. The outcome of this vote (counted as one-sixth of the total) was combined with a panel of five industry experts who served as judges for this year’s competition, which—once again—included a record number of entries from around the world. The Best in Category Award Winners were announced at the 7thAnnual Paybefore Awards Ceremony in the evening of March 4, the first day of the Prepaid Expo USA, in Orlando, Florida.

“Paybefore Awards were created to honor the companies and individuals that are at the forefront of innovation as well as successful market implementation across the globe,” said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. “It’s a dynamic time in electronic payments as companies like CashStar continue to innovate to solve payment problems,” she continued. “We are proud to recognize its contributions to advancing the prepaid and emerging payments industry.”

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

About LivingSocial 

LivingSocial is the local marketplace to buy and share the best things to do in your city. With unique and diverse offerings each day, we inspire members to discover everything from weekend excursions to one-of-a kind events and experiences to exclusive gourmet dinners to family aquarium outings and more. We help local businesses grow by introducing them to high-quality new customers and give merchants the tools to make our members their regulars. Based in Washington, D.C., LivingSocial now has more than 70 million members around the world.

About CashStar, Inc.

CashStar is the world’s leading digital gifting and incentives company, preferred by the world’s leading retailers. More than 250 brands leverage CashStar’s on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar’s brands acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile and social channels. CashStar’s clients include Best Buy, Chili’s Grill & Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit cashstar.com or e-mail info@cashstar.com.

About Paybefore

Paybefore is the leading information provider to prepaid and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore’s family of industry publications includes: Paybefore.com; Paybefore News; Paybefore Mobile™; Paybefore News International™; Paybefore Update™; Paybefore Legal™; Paybefore Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global prepaid and emerging payment industry; and the only industry directory, Paybefore Buyer’s Guide Connections™, available online and in print. Visit us at www.paybefore.com.

Keri Bertolino
fama PR 

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