Rapidly Growing Wellness Company Relies on the CashStar Platform to Power and Enhance Digital Gifting Program, Drive Innovative Promotions and Strengthen Customer Relationships
CashStar, the digital gifting company preferred by the world’s leading brands, today announced the launch of a new digital and plastic gifting program with Spafinder Wellness, Inc.®, the world’s largest media, marketing and gifting company for the wellness industry. Spafinder Wellness selected CashStar over several other vendors for its comprehensive platform, advanced marketing and promotions capabilities, and stellar reputation for innovation and client service.
With nearly 30 years of experience as a spa and wellness authority, Spafinder Wellness has grown its partner network to more than 20,000 spas, yoga and fitness studios, and wellness providers around the globe. Its rapid expansion led the company to seek an external partner to power the online sales and distribution of Spafinder Wellness 365 Gift Cards®, replacing the company’s self-built solutions. The strategic decision to outsource these solutions allows the Spafinder Wellness technology team to focus on new initiatives and support the company’s growth goals.
“We sought a business partner, not just a vendor, who could not only manage our entire digital gifting program from order processing to fulfillment to customer service, but also support our growth by supplying reliable, innovative solutions with no downtime. It was also important that this partner bring us fresh ideas and marketing solutions that will help us continue to enhance customer relationships,” said David Walters, chief technology officer, Spafinder Wellness, Inc. “CashStar has the technology and customer service resources to support our aggressive plans, while enabling us to focus on strategic development and new business areas.”
A recent survey conducted by the Retail Gift Card Association found that spa or leisure gift cards are the most popular gift card choice for significant others, underscoring the importance of launching the new program in time for the holiday season. CashStar completed the smooth transition to its digital gifting platform from Spafinder Wellness’ self-built solutions earlier this year, in advance of the shopping season. Now, gift givers visiting the Spafinder Wellness website can select, personalize and send a digital or plastic gift card of their choice in just a few simple steps.
Along with providing this direct-to-consumer channel, the CashStar platform’s flexible and scalable promotion capabilities are critical to Spafinder Wellness’ marketing efforts.
“Spafinder Wellness recognized that it needed not only a best-in-class digital gifting platform but also a strategic partner to help grow its business. Our platform’s proven marketing and promotions capabilities, our breadth and depth of experience, and our superior client service distinguished CashStar as the ideal partner,” said Ben Kaplan, president and CEO of CashStar. “Along with delivering a smooth transition during a critical time period, which has allowed Spafinder Wellness to quickly experience positive sales trends, we are able to deliver innovative marketing and promotions capabilities that enhance customer relationships, increase customer acquisition and drive sales.”
About Spafinder Wellness, Inc.
Spafinder Wellness, Inc.® is the world’s largest media and marketing company for the spa and wellness industry and the leading consumer resource for feeling good and living well all year round. With nearly 30 years of experience as a spa and wellness authority, millions of people find inspiration to keep well every day via the Spafinder Wellness 365® brand, also known for its widely distributed gift cards—available at 70,000-plus retailers worldwide—and its global network of 20,000-plus spas, salons, fitness, yoga and Pilates studios and travel destinations. The company’s Corporate Wellness 365® division offers incentive products and partnerships that help to foster wellness in the workplace. Learn more at spafinder.com, spafinder.co.uk and spafinder.ca.
About CashStar, Inc.
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement and drive adoption of mobile payments. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit cashstar.com, follow @CashStar or e-mail email@example.com.