Sephora Experiences Eight Times Faster Revenue Growth Rate for Digital Gifting after Deploying CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, today announced that SEPHORA has achieved an eight times faster growth rate of its digital gifting revenue with CashStar Commerce. The program’s momentum and optimal digital gifting customer experience is helping SEPHORA differentiate its seamless, omni-channel commerce strategy.
“As we began to rethink our prepaid commerce program and determine how to best market the concept of digital gifting to our clients, it became clear that an omni-channel strategy was essential,” said Bridget Dolan, vice president, SEPHORA Innovation Lab. “CashStar technology has enabled us to offer our clients the ability to instantly send digital gifts from any computer, tablet or smartphone. It’s also allowed us to focus on our primary business objective – driving revenue growth through smarter and faster client experiences.”
In particular, mobile was a key channel for unifying SEPHORA’s gifting program across all retail channels and supporting the omni-channel experience that consumers were already demanding.
“By integrating gifting into our Sephora- to- Go app, our clients now have one convenient place to store their gift cards and are no longer losing their digital gifts in crowded email inboxes, leaving their plastic gift cards behind at home, or wondering what the remaining balance is on their cards,” said Dolan.
Also with CashStar Commerce, SEPHORA provides customers with digital gifts that support anytime, anywhere digital access, continual balance information and personalization of shopping experiences. Gift givers can personalize SEPHORA eGifts by uploading photos and videos, and also have the option of selecting the Beauty Studio Services eGift card, which comes with the added value of a 45-minute in-store client makeover in addition to the face-value of the card. By strategically packaging eGift cards with in-store services, SEPHORA has driven more store visits through personalized product recommendations.
In addition to the eight times faster growth SEPHORA has experienced since implementing CashStar Commerce, SEPHORA has seen a 51 percent redemption rate within the first month of activation, and a 30 percent higher initial purchase value compared to plastic gift cards.
“Digital gifting is a key differentiator for retailers working to drive omni-channel growth,” said Ben Kaplan, CashStar president and CEO. “SEPHORA’s success reflects consumer demand for these programs, as well as the power of CashStar’s prepaid commerce solutions to drive customer acquisition, engagement and loyalty. We look forward to continuing to work with them as they lead the way in omni-channel prepaid commerce.”
To learn more about SEPHORA’s omni-channel gifting strategy and the results it has delivered, download the full case study here.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit cashstar.com, follow @CashStar or e-mail email@example.com.