CashStar, the digital gifting and incentives company, today shared online gift card sales trends across a sample of 50 leading retail brands from the 2010 Father’s Day holiday. Based on aggregated data from consumers making purchases using the CashStar digital gifting and incentives platform, retailers experienced a significant surge in personalized eGift card sales as consumers looked for last minute gifts.
Similar to major sales spikes experienced during the 2009 holiday season and the recent Mother’s Day holiday, eGift card sales again increased significantly during the week leading up to Father’s Day, compared to the prior week. In fact, in the four days prior to and including the holiday itself, sales of eGift cards increased 234 percent over the beginning part of the week. Sales on Father’s Day (Sunday, June 20) were 183 percent higher than on Mother’s Day last month and 27 percent higher than Christmas Day 2009. These results demonstrate the consumer affinity for the power of eGift cards and their remarkable capacity as effective last minute sales tools for retailers.
“We launched our gift card program as planned for Father’s Day in under six weeks. CashStar’s digital gifting and incentives platform enabled us to offer personalized eGift cards in time for the Father’s Day holiday that could be delivered 24×7 including Father’s Day itself,” explained Ric Della Bernarda, chief marketing officer, Casual Male Retail Group. “This offering proved to be a great gift option for our customers and enabled us to generate incremental gift card revenue without negatively impacting our traditional plastic card Father’s Day sales.”
CashStar retailers offer shoppers the most enhanced and personalized gifting experience available online. For the Father’s Day holiday, personalization was a key factor for shoppers. More than one in 10 consumers elected to upload their own photo or image as their gift card design for an increased level of personalization – making themselves and their dads the stars of their Father’s Day gifting experience.
“Just as with Mother’s Day, consumer adoption of CashStar-powered eGift cards enabled our retail partners to successfully capture incremental, high-margin sales that encourage customer loyalty by providing consumers with the most personal, compelling and convenient gifting experience,” said CashStar CEO David Stone. “Father’s Day proved to be one of the highest selling days we’ve experienced, with sales of gift cards on the holiday nearly double that of the Friday prior, demonstrating the unique last minute gifting opportunity provided by our platform.”
About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .
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