Retail TouchPoints and CashStar to Host Webinar on Connecting with Today’s Most Powerful Shoppers: “Brand Mavens”

CashStar, the industry-leading provider of prepaid commerce solutions, will co-host a webinar with Retail TouchPoints to discuss the results of research conducted in conjunction with Texas A&M Center for Retailing Studies identifying a new and highly influential segment of shoppers called “Brand Mavens.” During the webinar, Retail TouchPoints Editor-in-Chief Debbie Hauss and CashStar VP of Marketing Gary Lombardo will identify the key characteristics of Brand Mavens and share what brands should be doing to capture mindshare of this critical new consumer in today’s rapidly changing world of retail.

Representing 53 percent of U.S. shoppers, these highly connected consumers have been disrupting traditional retail models, resulting in uncertainty and fierce competition within the industry. The Brand Maven is a powerful, digitally engaged and loyal brand advocate who is actively motivating other consumers to try new brands and purchase from them more often. They have enormous purchasing power that requires the attention of retailers. The webinar will take a deeper look at how retailers can identify and engage these brand advocates to contribute to the success of their businesses.

Who: Debbie Hauss, Editor-in-Chief, Retail TouchPoints
  Gary Lombardo, VP of Marketing, CashStar, Inc.
What: Brand Mavens: How to Connect with Today’s Most Powerful Shoppers
When:: Wednesday, June 24 at 1:00p.m. Eastern / 10:00a.m. Pacific

For more information and to register for the webinar, please visit:

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

About Retail TouchPoints
Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, insightful editorial blog, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.

Brian LoSchiavo
fama PR