Retail and E-Commerce Veteran Terry Sutton Joins CashStar as Vice President of Client Success

Former L.L.Bean Executive to Drive Client Growth and Program Expansion

t-sutton-200x200CashStar, the industry-leading provider of prepaid commerce solutions, today announced that Terry Sutton has joined the company as vice president of client success. Sutton will be responsible for leading the Client Success team and helping CashStar’s portfolio of more than 300 client brands to grow their gift card programs through the development of innovative strategies and promotional offerings.

“Terry’s impressive combination of retail and e-commerce expertise makes her the ideal person to work with our clients to grow their businesses,” said CEO and President of CashStar, Ben Kaplan. “Her wide breadth of experience across almost every aspect of retail enables her to impact strategy, innovation and expansion for our merchants and for CashStar.”

Sutton held multiple executive posts at L.L.Bean over a 20-year career, including senior vice president of corporate marketing and e-commerce, where she was responsible for $1 billion in sales through and catalog marketing. Most recently, Terry served as the COO at DAVO Technologies, a leading provider of SaaS software that helps small businesses collect pay and manage state sales tax. Sutton earned her bachelor’s degree in mechanical engineering from the Massachusetts Institute of Technology and completed her MBA at Harvard Business School.

“CashStar has established itself as the clear market leader and a disruptive force in the prepaid industry,” said Sutton. “I’m excited to work with our clients and partners to drive growth and innovation with CashStar solutions.”

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Paulina Bucko
fama PR