Prepaid Awards Honor CashStar and Dell for Best Prepaid Gift Program

Continuing to drive innovation in digital gifting, CashStar announced that its Dell eGifting Program has been recognized with the 2011 Prepaid Award for Best Prepaid Gift Program. The annual award honors significant achievements and successes within the prepaid sector.

“CashStar is focused on maximizing customer satisfaction by setting benchmarks in quality and performance. This is evident by the success of Dell’s Mother’s Day initiative and being recognized with this prestigious award,” said David Stone, CEO of CashStar. “Our commitment continues to bring great success to our leading merchant and product partners in this highly competitive market.”

Dell launched its eGifting program with CashStar in May 2010 as part of the company’s larger promotional Mother’s Day program called “Days of Sales.” The Company used the CashStar platform to create a custom Give One, Get One (GOGO™) promotion to help improve the customer experience by increasing product awareness and brand loyalty, which led directly to an increase in revenue. As a result, Dell increased the average number of eGift Cards sold daily by 4,068 percent and increased average face value of the eGift Cards sold by 79 percent.

“The Mother’s Day offer that we ran on the CashStar platform performed exceptionally well, with a huge spike in eGift Card sales during our GOGO promotional period,” said David Clifton, executive director of North America marketing, Dell. “This digital gifting program not only enabled our customers to give gifts easily and seamlessly, we attracted new customers while substantially increasing the average face value of the cards compared to non-promotional periods. We look to replicate the successes of this campaign surrounding other upcoming holiday promotions in the future.”

The Prepaid Awards was created to celebrate innovation and best practice within the prepaid industry, and CashStar’s win cements it as the leading provider and distributor of digital gift cards. Winners were determined by approximately 300 members of the prepaid industry attending the event, proving that the community recognizes and applauds CashStar’s dedication to maximizing success.

The Prepaid Awards were presented during the annual awards ceremony in London earlier this month.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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