Announcements

Papa John’s Delivers CashStar-Powered Online Gift Cards

CashStar, the interactive gift card and incentives company, today announced that Papa John’s International, Inc., the world’s third largest pizza company, has implemented CashStar’s online gift card service. Papa John’s customers can now send virtual gift cards, in any denomination between $10 and $100, directly from the www.papajohns.com online ordering website to a recipient’s inbox.

Papa John’s operates and franchises more than 3,400 delivery and carryout pizza restaurants worldwide. In conjunction with Papa John’s digital initiatives for reaching and interacting with customers, including online and mobile web ordering, the new online gift card option is available on the company’s website, just in time for the holidays, and puts the perfect gift a click away.

“Reaching our customers where they are and making it easy to order Papa John’s pizza is digital priority number one,” said Andrew Varga, chief marketing officer for Papa John’s International, Inc. “Having the online gift card is an extension of making it easy for consumers. They are busy. This is one element we can offer to conveniently and quickly check a gift off their lists.”

Papa John’s online gift cards can include a personalized message and be emailed to the intended recipient, either immediately or at a later scheduled date. The online gift card arrives via e-mail with a link to access the gift card and can be redeemed directly online with Papa John’s convenient online ordering. Currently, the online gift card is only redeemable in the U.S.

“Restaurant gift cards are the number one gift card option for online shoppers this holiday season, with 59 percent of online shoppers planning to purchase them,” said David Stone, CashStar’s CEO. “By enabling customers to order online gift cards, e-mail them and redeem them directly on the site, Papa John’s is providing their customers with unmatched convenience and CashStar is pleased to be powering this latest innovation in customer service.”

Editorial Note: Visuals are available upon request.

About Papa John’s
Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For nine of the last 10 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also ranks first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, was honored by Restaurants & Institutions Magazine (R&I) with the 2008 Silver Award for Consumers’ Choice in Chains in the pizza segment, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .

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