CashStar the interactive gift card and incentives company, today announced that Papa Gino’s, Inc. has selected its online gift card and incentives platform for its Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches restaurant chains. CashStar’s platform enables consumers to purchase gift cards from the restaurants’ websites that are sent to recipients via e-mail.
With 370 restaurants in the pizza and sandwich categories, Papa Gino’s, Inc. recognized the value of offering a more convenient way for guests to order and send gift cards. Rather than ordering standard plastic cards that need to be mailed to recipients, guests can now personalize gift cards online by selecting a design or uploading their own image, adding a personal message, and selecting the denomination and send date. Cards can be sent immediately or at any future date.
In addition, CashStar’s unique Offer Management Platform enables Papa Gino’s, Inc. to layer promotions onto every gift card transaction. Now, Papa Gino’s can create custom programs such as Give One, Get One (GOGO™) offers, limited-time coupons, and special offers and promotions. Offers can be displayed on the online gift card purchase page to increase conversion, or can be layered onto the card itself. Offers can be customized to run only during promotional periods.
“Gift cards are an important part of our business and with CashStar, we’re now able to offer multiple, convenient ways to purchase them,” said Michael McManama, Sr. Vice President of Brand Development at Papa Gino’s, Inc. “And with CashStar’s proprietary tracking and reporting tools, we’re now able to track e-gifting behavior. This enables us to further tailor programs for individual customers moving forward.”
“We’re thrilled to add our first QSR to our growing roster of restaurant chains using the CashStar platform,” said CashStar CEO David Stone. “While most QSRs offer gift cards, Papa Gino’s is demonstrating its commitment to providing the highest level of customer service by offering the most convenient way to send them.”
About Papa Gino’s
Established in 1961, Papa Gino’s, Inc. serves more than 50 million guests each year through its chain of 370 company and franchised Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches restaurants. Together, Papa Gino’s and D’Angelo share a commitment to providing high?quality products; attentive service; clean, convenient, attractive restaurants, and a premium value for every guest. For more information, visit the Papa Gino’s, Inc. website at www.papaginos.com
About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .
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