Fast-Growing Social Painting Leader Unveils New Online Gift Card Program Powered by CashStar Commerce
CashStar today announced that Paint Nite, the global leader in social painting, has launched its new e-commerce gifting experience on the CashStar Commerce platform. Just in time for the holiday season, shoppers can now order plastic and digital gift cards online at paintnite.com.
Paint Nite’s legacy gifting program allowed customers to purchase a voucher online, which would then be emailed to the recipient as a PDF to print and redeem. Given that multiple recent studies have shown that consumers, especially digitally savvy millennials, increasingly value experiences over physical goods, Paint Nite sought to upgrade its gifting program with one that would appeal to a digitally engaged audience.
“Our company’s rapid growth, combined with the increasing desire to give and receive experiences instead of tangible goods, made investing in a dynamic gift card program a natural next step for us,” said Paint Nite President Sean McGrail. “We selected CashStar not only because of its intuitive user experience, support for digital and plastic gift cards, and powerful risk management capabilities, but also for its team and incredible service. CashStar’s commitment to our success made them the ideal partner.”
With CashStar Commerce, Paint Nite allows consumers to select a custom digital or plastic gift card. Digital gift cards can be personalized, and delivered instantly or stored electronically on smartphones until redemption. For customers looking to gift something tangible, Paint Nite will also sell plastic cards online with the option of expedited shipping. This holiday season, Paint Nite will leverage the CashStar platform to deliver fully branded gift card-based marketing programs to attract, convert and retain seasonal shoppers.
Paint Nite partners with the most popular bars throughout the world, as well as with more than 1,100 artists, to host fun gatherings for people looking for unique social gatherings. The company currently hosts approximately 5,500 events each month, entertaining more than 180,000 people by providing the ultimate social painting experience.
“Paint Nite is a digital brand that exists in the brick and mortar world, and whose growth is a product of its ability to seamlessly blend digital and in-person experiences,” said CashStar President and CEO Ben Kaplan. “By partnering with CashStar, Paint Nite has created an engaging digital gifting experience that better aligns with its innovative and creative brand. We are excited that CashStar’s platform is being used to drive unique and creative real-world experiences.”
About Paint Nite
Paint Nite, the industry leader in social painting, offers a creative spin on a night out; participants create art over cocktails at a local bar with a professional artist. Headquartered in Boston, it was founded in March 2012 by entrepreneurs Daniel Hermann and Sean McGrail, and is now a worldwide phenomenon. In 2016, Paint Nite was named #2 on the Inc 500 list of the nation’s fastest growing private companies. For more information about the company, visit www.paintnite.com and follow them on social media, Facebook.com/PaintNite and @paintnite on Twitter.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .