OpenSky Launches New Digital Gift Card Program Powered by CashStar

Online Retail Marketplace Debuts New eGifting Experience in Time for Holidays

OpenSky new digital gift card programCashStar today announced that OpenSky, the online marketplace serving over 70,000 merchants, is now offering digital gift cards to consumers for the first time, made possible with the CashStar Commerce platform.

“We selected CashStar to power our gift card program because they’re the ideal partner for our e-commerce business model,” said Andrew Pavoni, general manager, OpenSky. “They are proven experts in digital gifting with a flexible, scalable platform that will ensure a seamless customer experience. We are especially excited to support our customers’ affinity for sharing OpenSky with friends and family by providing them with a new eGifting experience.”

OpenSky empowers merchants and helps them scale their businesses profitably by connecting their products with the most active online shoppers. Recently, OpenSky unveiled a completely redesigned marketplace as part of its rebranding effort. The new look features bright new collections and a sleek interface, and hones in on OpenSky’s mission to deliver a fun, worry-free shopping experience to consumers full of unique goods at great prices.

And now, just in time for the holidays, the CashStar Commerce platform will allow shoppers to give the gift of OpenSky via digital gift cards. Purchasers can customize the cards with a personalized message, add a photo, select a purchase denomination and choose from multiple faceplates. The cards can be delivered instantly or at a future date.

“OpenSky recognizes the opportunities that digital gift cards provide, both from a pure gifting standpoint and as a marketing and engagement tool,” said CashStar President and CEO Ben Kaplan. “We are thrilled to power their program and look forward to helping the OpenSky team realize the powerful impact digital gift cards can have on the customer experience and the bottom line.”

About OpenSky
OpenSky empowers businesses to succeed using the latest technology and world-class marketing support. By operating at the intersection of ecommerce and advertising, it offers a complete online selling solution to merchants—helping them reach millions of the right shoppers at the right time.

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Kate Thermansen
fama PR