Nordstrom Launches Product eGifting with CashStar

Fashion Specialty Retailer Unveils New Experience Enabling Customers to Digitally Send Gifts This Holiday Season

Nordstrom is partnering with CashStar to launch a new, convenient way for gift givers to get recipients exactly what they want. Through Product eGifting, customers can shop at, select a gift and then send the gift with a personal message directly to its recipient by email.

“Starting with the holiday season, Nordstrom is excited to offer customers eGifting as another easy way to pick a thoughtful gift for anyone on their list on short notice,” said Sean Burrow, director, gift card at Nordstrom. “Once the recipient receives it, they can personalize the gift to tailor to their needs or if they prefer, select another gift or opt to receive the value as a gift card.”

With CashStar Product eGifting, personal meets convenience:

  • Customers select a product and enter the recipient’s email to send the eGift
  • An email is delivered to the recipient with a personal message and gift description
  • The recipient is prompted to personalize details like size, color and shipping address
  • The recipient has the option to receive a digital gift card without having to notify the sender—ensuring it’s the right gift, every time

“We’re glad that we had a great partner in CashStar to help launch this new program and deliver a great experience for our customers,” said Burrow.

“Nordstrom has become a powerful and successful brand because of its unwavering commitment to providing an amazing customer experience and continuous innovation,” said Ben Kaplan, president and CEO of CashStar. “This commitment is reflected in Nordstrom’s desire to use CashStar’s prepaid commerce platform to power Product eGifting for their customers. They’re a terrific partner and we’re excited to work on this new opportunity with them.”

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Paulina Bucko
fama PR

Jessica Canfield
Nordstrom PR