Nordstrom Launches New B2B Gift Card Ecommerce Experience with CashStar

Fashion Specialty Retailer Expands the Use of the CashStar Commerce Platform for its ‘Gift Cards for Business’ Program

Nordstrom launches Gift Cards for BusinessCashStar has partnered with Nordstrom to launch an enhanced ecommerce platform for the fashion specialty retailer to sell plastic and digital business-to-business (B2B) gift cards. The CashStar Business platform enables Nordstrom to create Gift Cards for Business, a new program specifically for gift card business partners. This new program will allow Nordstrom to accelerate its growth in the B2B gift card space and widen its ability to sell to additional B2B partners.

“Launching our Gift Cards for Business program gives Nordstrom a great opportunity to connect with and better serve business-to-business customers,” said Sean Burrow, director, Gift Card at Nordstrom. “CashStar’s platform will help us to provide expanded ordering options, faster fulfillment and improved account management.”

CashStar Business, the most powerful B2B gift card sales platform, enables a more streamlined and self-managed process for businesses that order through the Nordstrom Gift Cards for Business program. The improved experience provides business partners:

  • Enhanced plastic and eGift Card options
  • The ability to place and seamlessly manage their own orders
  • The ability to load any denomination from $5 to $2,000 per card
  • Visibility into tracking information and order history
  • Easy checkout with payment and shipping information that is securely saved to their account for future orders

Nordstrom first adopted the CashStar Consumer application to support a new consumer experience for its digital gift card program in the 2015 holiday season. The application provided an elevated and personalized eGifting experience for buyers and their recipients. Nordstrom also expanded its use of CashStar Consumer by upgrading their plastic gift card experience. The adoption of CashStar’s consumer experience has enabled the retailer to offer rich, engaging and personalized experiences to buyers and recipients.

“We are excited about our expanded partnership with Nordstrom, and focused on driving growth and delivering exceptional customer experience with them,” said CashStar President and CEO Ben Kaplan.

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Kate Thermansen
fama PR