Nordstrom Launches Enhanced E-Gifting Experience with CashStar

CashStar, the industry-leading provider of prepaid commerce solutions, today announced the launch of a digital gifting program with leading fashion specialty retailer Nordstrom. Nordstrom partnered with CashStar to take advantage of the rich, engaging digital user experiences and the proven scalability of its cloud-based platform, CashStar Commerce.

“At Nordstrom, we hope to provide the best possible customer service and experience by delivering highly-relevant, personalized experiences no matter how customers choose to shop with us,” said Sean Burrow, director, gift card at Nordstrom. “By partnering with CashStar, we have greatly improved the eGift card experience we are providing for our customers.”

With CashStar Commerce, Nordstrom has enabled its customers to create a highly personalized e-gifting experience for their recipients with a large selection of Nordstrom-designed faceplates and artwork and ability to add a personalized message. The eGift card is delivered in a virtual Nordstrom silver envelope, an extension of Nordstrom’s signature silver box experience. Senders can also choose to have the eGift delivered instantly or on a future date and will receive notification when their gift has been viewed. The entire experience is powered by a robust platform providing Nordstrom program control, insight and comprehensive risk management.

“Nordstrom recognizes that a superior digital gifting experience demonstrates a dedication to providing customers the options they want in today’s omni-channel world,” said CashStar President and CEO Ben Kaplan. “By taking advantage of CashStar’s platform, including the flexibility and scalability it provides, Nordstrom will drive growth and reduce costs while providing its customers a superior, engaging customer experience.”

All Nordstrom gift cards are redeemable in stores and online at Nordstrom, Nordstrom Rack and HauteLook. Nordstrom donates one percent of all gift card sales — including amounts added to existing gift cards — to nonprofit organizations in its communities.

About Nordstrom
Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 323 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 194 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through, and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at and its five clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.