Next Generation of eGifting Unfolds Via New Interactive Platform

The digital age is driving consumers to demand more intuitive and immediate results when it comes to online shopping, thus putting a great deal of pressure on retailers. Today, CashStar, the digital gifting and incentives company, introduces its innovative Web Gifting 2 platform. A new user interface makes the eGift experience more engaging, interactive and convenient for both the sender and the recipient.

“Electronic gift cards are part of the Williams-Sonoma strategy, and CashStar connects us with digitally savvy customers in new ways,” said Katherine Rice, vice president of business development for Williams-Sonoma, Inc. “With Web Gifting 2, CashStar is personalizing the entire digital gifting process from purchase through delivery. Williams-Sonoma was an early adopter of digital gifting, and we’ve worked closely with CashStar to create this new, more intuitive platform.”

Consumers have long stressed the desire to make gift cards more personal while maintaining the convenience and easy-to-use process of online shopping. Web Gifting 2 provides unmatched digital gifting personalization and delivery features from one single Web page, making eGifting easy and interactive online and on most mobile devices. Now, leading retailers such as Gap and Williams-Sonoma are leveraging CashStar’s new digital gifting platform, enabling customers to plan, personalize and purchase eGift Cards up to 12 months in advance, making gift planning easy and stress-free. Through new interactive features, consumers can personalize their digital gift cards with a custom message, video and photo, select the card denomination, and send it immediately or select a future day via the new Plan Ahead tool all from one single page. Through the new interface, eGift Cards unwrap right in front of a consumer through an animated display upon delivery or can be presented physically as an attractive printed foldable gift.

“CashStar has not only recreated the personal gift giving experience online, we have improved the entire process evoking an emotional connection via video and other channels,” said David Stone, co-founder and CEO of CashStar. “Online consumers expect usability and easy customization. CashStar brings an unmatched dynamic to digital gifting by providing the most features and personalization available in the industry, exceeding consumer demand and helping our retailers drive sales.”

CashStar’s more than 250 existing retail brands will automatically upgrade to the new platform. Web Gifting 2 features include:

  • Integrated Video and Photo Upload – Senders can upload videos, photos or other images with increased editing capabilities from within a single interface.
  • Animated Recipient Experience – Recipients can receive an eGift Card in an animated envelope that elegantly opens on screen, perfecting the gifting experience.
  • Foldable Print Card Option – The new print-at-home foldable eGift Card design takes the convenience of online shopping to the offline world.
  • Plan Ahead Tool – From Mother’s Day to National Teachers’ Day, this new planning tool includes more than 40 holidays and occasions to choose from year round.
  • Multiple Occasion-Based Designs – With this new release, CashStar has also doubled the size of its design faceplates. Now, consumers can view 100 easily selectable designs from a single interface, enabling a richer and more personal expression for the sender.

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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