Report Finds 91% Satisfaction Rate Among Online Gift Card Purchasers
CashStar, the industry-leading provider of prepaid commerce solutions, today released a new research report, “Gift Cards Through the Eyes of Consumers.” The report details findings from a study of consumers who bought digital and plastic gift cards online through the CashStar-powered purchase experience. The study, conducted in partnership with Libran Research & Consulting, asked consumers about their purchase experience and explored their online gift card buying in general.
“CashStar focuses on providing our merchant clients with an online gift card platform that delivers exceptional consumer experiences. We are thrilled to learn that ninety-one percent of consumers surveyed are happy with CashStar’s online gifting experience,” said CashStar President and CEO Ben Kaplan. “This research provides a powerful proofpoint of our ongoing commitment to providing a compelling and intuitive consumer experience.”
CashStar powers the digital gifting experience for more than 300 leading retail and restaurant brands across the globe. More than 800 consumers participated in the survey about their online gift card purchases made between November 2015 and February 2016 from merchants using the CashStar Commerce platform. The report features answers to questions addressed by the research such as:
- Who purchases gift cards online?
- How satisfied are buyers with their purchase experience?
- Which personalization options are important?
- How prevalent is self-purchase?
- What role do promotions play in purchase decisions?
The full report can be downloaded from the CashStar Resource Center.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .