Mercator Advisory Group and CashStar Host Webinar on Rapidly Evolving Mobile Payments Market

CashStar, the industry-leading provider of prepaid commerce solutions, will co-host a webinar with Mercator Advisory Group to help merchants understand what they need to be doing to keep pace in the rapidly evolving mobile payments market.

This webinar will take a deeper look into why a mobile wallet strategy is important, advantages and disadvantages of the different approaches that merchants can take, and the role of prepaid technologies. The session will also address the critical challenges merchants face in a mobile payments-enabled world, including adapting to technological innovation, managing risk and providing customer service.

Topics that will be covered include:

  • The mobile payments landscape today – who the players are, and what’s happening today.
  • The future possibilities enabled by mobile payments – shoppers, retailers, and their partners all have expanded capabilities in a mobile world.
  • Developing and evaluating a mobile strategy – there is no one-size-fits-all strategy, but this webinar will help participants figure out where they fit in.
Who: Ben Jackson, director, prepaid advisory service, Mercator Advisory Group
  Gerry Gilbert, vice president of product, CashStar
What: Developing a Mobile Payments Strategy: Prepaid Considerations for Merchants
When:: 1 p.m. ET, Wednesday, November 18, 2015

Register for the webinar on the Mercator website.

About CashStar
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

Keri Bertolino
fama PR