For the Perfect Last-Minute Holiday Gifts, Marcus Theatres and its Sister Company Marcus Hotels & Resorts, Offer Tailored Promotions with the CashStar Commerce Platform
CashStar today announced that Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), is using the CashStar Commerce platform to power its new eGift Card program and give the gift of entertainment for the holidays.
Alongside CashStar Consumer, Marcus Theatres is using the CashStar Marketing application to offer a convenient gift option with a perk. This holiday season the company is giving $5 in Snack Cash with every $25 eGift card purchase. Snack Cash, which is a food and beverage voucher valid for a future date at Marcus Theatres, can be used as part of a gift or it can be an incentive for the purchaser. With CashStar’s digital re-gifting capability, Snack Cash can be delivered to whomever the purchaser chooses.
“Creating a seamless and intuitive experience for our customers is of the highest priority to Marcus Theatres,” said Clint Wisialowski, Vice President of Sales at Marcus Theatres. “We evaluated CashStar after recognizing the need for a solution with a scalable, digital presence to keep up with demand, and realized partnering with them was the clear choice. With an easy, streamlined purchasing experience, secure check out and backend support, we can provide our guests with an excellent experience while continuing to grow our loyalty program.”
Marcus Theatres wanted to ensure its new eGift card experience would be ready in time for the busy holiday season. In addition the company sought a solution that would maintain the brand’s look and feel throughout the customer’s purchasing process. As such, CashStar was selected for its speed and ease of implementation.
CashStar Commerce was quickly embedded into Marcus Theatres’ existing ecommerce platform, and adapted into use by Marcus® Hotels & Resorts. This division’s holiday promotion has gift card purchasers receiving a $25 bonus card with the purchase of every $100 gift card, redeemable at the company’s 18 hotels and resorts. For more information about Marcus Hotels & Resorts holiday gift giving, visit (http://www.businesswire.com/news/home/20161214005870/en/).
“The Marcus Corporation prides itself on delivering a great consumer experience, and CashStar is excited to deliver on that promise with a robust digital gifting program,” said Ben Kaplan, CashStar president and CEO. “With the expansive capabilities of the CashStar Commerce platform, Marcus Theatres and Marcus Hotels & Resorts can quickly ramp up their gift card ecommerce offerings and grow their loyalty programs year-round.”
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .
About Marcus Theatres
Marcus Theatres®, a division of The Marcus Corporation, is the fifth largest theatre circuit in the United States and currently owns or operates 885 screens at 68 locations in Wisconsin, Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).
About The Marcus Corporation
Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its lodging division, Marcus® Hotels & Resorts, owns and/or manages 18 hotels, resorts and other properties in nine states. For more information, please visit the company’s website at www.marcuscorp.com.