Major Retailers Come Together for Click It To Gift It Day: December 23rd

Today a conglomerate of national and regionally known retail brands announce the end to panicking over last minute holiday shopping and shipping by participating in the inaugural Click It To Gift It Day on December 23rd. This date is typically when retailers are unable to guarantee delivery of presents and plastic gift cards by Christmas, and a major source of anxiety for millions of last-minute shoppers.

To alleviate some of the stress shipping deadlines cause, shoppers can visit the new Click It To Gift It Day website to send highly personalized eGift cards instantaneously via email to anyone, anywhere and in-time from participating retailers. The ability to ignore the shipping deadline in favor of shopping from the comfort of a browser up to the very, very last minute adds two more shopping days for those who need them. Click It To Gift It Day guarantees shoppers stay off of holiday “naughty” lists by giving them the option to deliver timely, personalized gifts to everyone on their lists. And, senders are automatically notified when their presents have been received.

“For last minute stocking stuffers to gifts for those who have it all, restaurant gift cards have soared in popularity during the holidays,” said Esteban Delgado, Chili’s Grill & Bar marketing director. “Click It To Gift It Day gives our guests a stress-free, gift option that can be personalized and delivered instantly via e-mail to each person on their holiday list.”

Some of the retailers participating in the inaugural Click It To Gift It Day include Williams-SonomaPottery BarnPottery Barn KidsPBteenwest elm, Dell, Gap, Banana Republic, Old Navy, Piperlime, Athleta, CVS, The Home Depot, The Children’s Place, Pizza Hut, Torrid, Hot Topic and Regal Entertainment, among others. Their eGift card offerings can be accessed through their respective websites, and through the official site where the full list of retailers can be accessed along with great deals and incentives. Consumers can learn more about Click It To Gift It Day on the official Facebook page and by following @clickittogiftit on Twitter.

“During the holiday season, most of our customers are pressed for time looking for the perfect gift for everyone on their list,”” said Karen Roche, director of marketing at The Children’s Place. “We are excited to offer them the convenience of purchasing their eGift cards on Click It To Gift It Day, ensuring they are able to quickly find a one-size-fits-all gift that can be sent immediately to the recipient at any time, without having to worry about shipping deadlines or fees. It’s another way The Children’s Place can make the holiday season easier for our customers.”

“Click It To Gift It Day has an opportunity to play into the hands of the ever-present “procrastinator” and ideally will be an important revenue contributor just like Black Friday and Cyber Monday,” said Lauren Freedman, president, the e-tailing group. “Shoppers need a way to stay ahead of their busy schedules and the Web has always excelled at helping shoppers save time, so we’re excited to get behind an effort that makes people’s lives easier at a time when they should be enjoying friends and family. This savvy business best practice is a win-win for retailers who will only benefit by being better advocates for their consumers, while shoppers experience the ultimate in convenience at a very harried time of year. Support this effort by going online to one of the participating brand name retailers and Click It To Gift It!””

About Click It To Gift It Day
Click It To Gift It Day (December 23) was established the digital gifting and incentives company CashStar to alleviate the stress caused last-minute holiday shopping. With the support of more than 80 leading brands, the Click It To Gift It Day initiative gives consumers a one-stop shop where they can purchase highly personalized eGift cards that are delivered via email – to anyone, anywhere – on time. For all those last minute holiday shoppers: if there’s no time to ship it, click it to gift it! For more information, please

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit or e-mail


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