New Offering Enables Retailers to Drive Two High-Value Purchases with One Consumer Offer Through First-of-its-Kind Combination of eGift Cards and Card-Linked Offers
Linkable Networks, the leader in card-linked offer technology reaching more than 200 million US consumers each month, today announces a new partnership with CashStar, the digital gifting company preferred by the world’s leading brands. This partnership will enable retailers to achieve greater returns and enhance the consumer activity from their eGift offerings.
Linkable Networks’ new offering leverages CashStar’s eGifting platform API to help merchants optimize their marketing campaigns to increase the number of shopping trips consumers make, increase average basket size, and also track 100 percent of online or traditional media to in-store or online purchases. Merchants are able to understand precisely when and where a consumer engages with discounts and loyalty programs, when and where they shop, how much they spend, as well as how many times they return.
Linkable Networks distributes offers to more than 200 million consumers via their network of digital shopping portals and media channel partnerships, which enables merchants delivering compelling card-linked offers to consumers through the Linkable Networks platform to settle the value of redeemed offers as eGift cards. Consumers simply link offers to their credit, debit or pre-paid cards, and when redeemed, the value is delivered directly to the consumer as an eGift card. The eGift cards are sent instantly and can be conveniently stored on the consumer’s mobile device. By using CashStar’s open-services eGift Card API, this innovation from Linkable Networks and CashStar provides merchants an alternative to the traditional cash settlement option and has the added benefit of driving two consumer benefits with one promotion; the first when the consumer redeems their initial linked offer and the second when they return to redeem the eGift they received as a settlement to the first transaction.
According to First Data, nearly half (46 percent and rising) of gift card recipients are interested in storing gift cards on a mobile device, making the combination of a card-linked offer solution and a digital gifting company a powerful marketing solution for all brands and retailers.
Merchants also benefit from the increased sales lift from purchases made as a result of the eGift card. With more than 61 percent of gift card users spending more than the cash value on their gift card, according to Gift Card Granny, retailers are positioned to see an increase in sale revenue with each campaign performed.
Linkable Networks allows consumers to save without the need to clip, carry, or present coupons and gives retailers a seamless, next-generation promotional functionality requiring no POS integration at the SKU (stock keeping unit) or product level, bridging the gap between traditional coupon clipping and modern day technology. This partnership provides consumers with a new way to shop and save, enabling users to quickly find deals at the stores they shop at most. With this partnership, merchants do not have to pay to have their deal displayed via the Linkable Network; rather, merchants only pay for the transactions when redemption occurs.
“We are thrilled to pioneer this partnership with CashStar and provide retailers a chance to benefit from our combined solutions, encouraging increased visits and an easy user experience,” said Tom Burgess, CEO of Linkable Networks. “The combination of eGift capability and card-linked offers is the first of its kind and we are excited to offer retailers our innovative solution, while ensuring consumers received the best saving opportunities possible.”
CashStar, the pioneer of digital and mobile gift cards operates the patented digital gifting and currency platform for nearly 300 leading retailers’ and brands’ multi-channel marketing initiatives that have proven to drive increased sales, acquisition, lift, and loyalty.
“CashStar is pleased to partner with Linkable Networks to propel our clients forward in the delivery of new product and marketing innovations,” remarked Steven Boal, CashStar CEO. “The partnership provides brands with customer acquisition, engagement, and mobile payment accessibility that strengthens consumer-retailer relationships.”
About Linkable Networks
Linkable Networks, based in Boston, Mass., is the only card-linked offer company with the ability to provide coupons and offers at the individual product or SKU-level. The company’s card-linked offers, also known as “MyLinkables,” enable any form of advertisement – TV, radio, print, banner, text, video or mobile ads – to become linkable and are supported by 99% of all credit/debit cards. MyLinkables is transforming the way consumers take advantage of great savings from the brands they love, while delivering pinpoint targeting and attribution for advertisers. Linkable Networks’ technology allows consumers to link SKU-level, store-level and manufacturer-level offers directly to their credit or debit card of choice, with no need to clip coupons, print coupons or load to a store’s loyalty card – and the discounts appear directly on the consumer’s bank statement. Consumers can register through their bank, retail ads or at www.mylinkables.com and can also share them via Facebook and Twitter. Linkable Networks is bridging the gap between advertisers, brands, consumers and financial institutions, leading the way in the transformation of the modern savings model. For more information, about Linkable Networks, follow us on LinkedIn, Facebook and @Linkables on Twitter.
About CashStar, Inc.
CashStar is the digital gifting company preferred by the world’s leading retailers. Nearly 300 brands leverage CashStar’s on-demand B2C and B2B gifting technology and multi-channel marketing strategies. CashStar clients acquire new customers, drive incremental sales, increase loyalty, and boost profitability by delivering unparalleled personalized, secure, and engaging eGift experiences via email, mobile, and social channels. CashStar’s clients include Best Buy, Chili’s Grill & Bar, Dunkin Donuts, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses strategically leverage gifting in the digital world, please visit www.cashstar.com or e-mail .