Research Shows that Gift Cards are an Increasingly Popular Gifting Option for Dads and Grads
CashStar today announced that a number of leading retailers and restaurants are using its best-in-class prepaid commerce platform, CashStar Commerce, to power gift card promotions this Father’s Day and graduation season.
“After a very successful Mother’s Day holiday weekend in which we saw a 90 percent increase in year-over-year gift cards sales during the two-day period, we expect to see consumers once again gravitate to promotions that offer them compelling gifting options for their dads and grads,” said CashStar President and CEO Ben Kaplan. “The popularity of gift cards among consumers has never been higher, and consumer adoption of eGift cards is growing even faster.”
According to NRF’s 2015 Father’s Day Spending Survey, 75.4 percent of Americans planned to celebrate Father’s Day and four in ten planned to purchase a gift card, spending more than $1.8 billion. In addition, NRF’s 2016 Graduation Spending Survey revealed that 31 percent of shoppers said they planned to give gift cards.
Leading brands and clients are utilizing the CashStar platform to power numerous promotions including:
- Brooks Brothers – Beginning June 11 through June 19, receive a $25 eGift Card reward for $150 or more spent in eGift Cards
- Hotels.com – Through June 20, receive a $20 Shutterfly code for $100 or more spent in eGift Cards
- Kona Grill – Through June 19, receive a $10 ecard for every $50 worth of plastic or digital gift cards
- Nordstrom and Nordstrom Rack – are offering a personalized Father’s Day gifting option by enabling shoppers to upload their child’s artwork onto an eGift Card
- Pei Wei – Through June 26, receive one $5 Bonus Card with the purchase of $25 or more in Pei Wei eGift Cards
- P.F. Chang’s – Through June 19, receive a $10 P.F. Chang’s Bonus Card for every $50 purchased in P.F. Chang’s eGift Cards
- Shula’s – Through June 19, receive a $25 bonus card for $150 or more in eGift Cards
- Studio Movie Grill – Through June 23, receive $5 ebonus card for every $30 gift card purchased online at studiomoviegrill.com
- TGI Fridays – Through June 30, receive a $10 Bonus Bites Card for every $50 worth of eGift Cards purchased
- Tony Roma’s – Through June 21, receive $15 in Roma Bucks for every $50 in eGift cards purchased
- And many others
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit cashstar.com, follow @CashStar or e-mail firstname.lastname@example.org.