Leading Retailers Have Big Plans in Store for eGifts This Holiday Season and Beyond

Retail survey results released today from CashStar indicate that retailers have not only recognized the importance of offering eGifts, they have significant plans to expand these offerings this year. The vast majority believes eGifts are a successful tool in building loyalty with their customers and nearly half plan to improve the mobile shopping experience in time for the fast approaching holiday season.

The survey was completed by attendees at CashStar’s Annual Digital Gifting Retailer Roundtable, held this month in Portland, Maine. At the event, channel and payments leaders converged with eCommerce experts and more than 25 major retail brands, such as Best Buy, Gap, Groupon, L.L. Bean, Starbucks, Williams-Sonoma and The Home Depot. Attendees shared insights and best practices on the latest trends, innovations and strategies, including mobile gifting, social gifting and how retailers are leveraging eGifts as an instant and personal gift option for consumers.

The survey results indicate strong momentum for eGifts in the year to come. Key findings include:

  • 65 percent of retailers believe eGifts are a successful tool in building loyalty and establishing online relationships with customers
  • Nearly half of the retailers surveyed plan to improve the mobile shopping experience for their customers in the next year
  • 60 percent of retail partners agreed that it is important for eGift Card delivery to be instant
  • 45 percent of retail partners surveyed agreed that a combination of personalized video, text, photos and multiple design options are important features for eGifts

“Retailers are in sync with consumers who want instant and personal gifting options along with easy mobile capability,” said David Stone, CEO and co-founder of CashStar. “Insight from top retailers at our conference reflects that eGifts continue to be an important part of retailers’ strategy for eCommerce growth in a challenging economic environment.”

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit cashstar.com or e-mail sales@cashstar.com.

Keri Bertolino
fama PR 

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