Nearly 40 Restaurant Brands Leverage CashStar’s New E-commerce Capabilities for Plastic Gift Cards
CashStar, the digital gifting company preferred by the world’s leading brands, today announced that Landry’s Inc. has expanded its use of the CashStar platform with the addition of plastic gift cards. Now, online customers can easily purchase and personalize digital or plastic gift cards from any of Landry’s almost 40 restaurant brands.
“CashStar has the best consumer user experience of any provider in the market, so we are excited to take advantage of their new capabilities to provide plastic gift cards to our online customers,” said Len Sadek, director, gift card sales and marketing for Landry’s. “By providing a unified e-commerce experience for plastic and digital gift cards, we have enhanced the overall experience for consumers while also increasing conversion and improving fulfillment operations.”
By using the CashStar platform for its entire e-commerce gift card program, Landry’s and its almost 40 restaurant brands including Rainforest Café, Chart House, McCormick & Schmick’s, Oceanaire, Mastro’s and Morton’s benefit from a full-service, single point of management. In addition, Landry’s online plastic gift card program now has access to the same best-in-class fraud monitoring and risk mitigation of the CashStar-powered digital gift card program.
“Landry’s restaurant brands are well-known for delivering an excellent customer experience,” said Ben Kaplan, president and CEO of CashStar. “Landry’s continued enhancements to their gift card program and e-commerce experience reflect their commitment to excellence. We’re delighted that Landry’s continues to expand their use of CashStar 5 to help drive acquisition, lift and loyalty.”
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar_Inc, or e-mail .