CashStar Commerce Enriches Customer Experience for Specialty Retailer
CashStar today announced that Journeys Group, the leading specialty retailer featuring branded fashion footwear and accessories, has selected the CashStar Commerce platform to power the online plastic and digital gift card programs across three of its brands: Journeys, Journeys Kidz and Shi by Journeys.
“As a leader in the teen specialty retail sector, we cater to a digitally savvy, mobile demographic that expects immediacy, ease of use and personalization,” explained John Tighe, SVP, Journeys Direct to Consumer. “When evaluating gifting solutions, CashStar delivered on every one of our needs with an award-winning platform that enables us to expand our digital and plastic gifting efforts and grow our business.”
By implementing the CashStar Consumer application which powers B2C sales, Journeys has been able to add new capabilities to its gifting programs, such as personalization through custom faceplates, photos and video uploads, that resonate with their target audience.
“Journeys understands the value of creating a seamless and engaging experience and has done a great job appealing to their core demographic,” said CashStar President and CEO Ben Kaplan. “CashStar is excited to power their gift card program and help enrich their interactions with customers.”
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .