Incentive Marketing Association Honors CashStar for Joint Promotion with Regal Entertainment Group and Aéropostale

Companies Receive Annual Circle of Excellence Award for Designing and Implementing a Cross-Brand Incentive Program that Won Customers and Fostered Loyalty

CashStar, the digital gifting company preferred by the world’s leading brands, today announced that it has won the Incentive Marketing Organization’s (IMA) Circle of Excellence Awards for its digital gift card marketing promotion that combined offerings from both Regal Entertainment Group and Aéropostale. Together, the companies leveraged digital gift cards as branded promotional currency to generate incremental online and in-store sales, engage and re–engage customers, and build loyalty during the 2013 holiday season.

Each year, the Circle of Excellence Awards program identifies and recognizes outstanding examples of successful customer and employee incentive programs designed to help drive business. The role of the cross-brand incentive was to attract Regal and Aéropostale’s demographic base of teenagers and young adults with an appealing offer. For every $40 worth of Regal eGift cards purchased, the purchaser received a $10 bonus eGift card from Aéropostale.

“Our retail and restaurant clients are increasingly using digital gift cards in their marketing campaigns and promotions instead of discounts and other offers,” said Ben Kaplan, president and CEO of CashStar. “Regal and Aéropostale have embraced this strategy and we’re excited to be honored with them by the IMA.”

The awards were presented at a ceremony yesterday during the IMA Executive Summit in Philadelphia.

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail

Keri Bertolino
fama PR