Honeyfund Solidifies Position as the Leading Wedding Registry App with CashStar Integration
CashStar today announced that Honeyfund, the #1 honeymoon registry site, is using CashStar Exchange to provide its customers with access to eGift Cards from leading travel and experience brands.
“The Honeyfund Gift Card is a versatile experience gift catering to today’s wedding couples and wedding guests alike, who are looking for more modern gifting options,” said Honeyfund CEO and Co-founder Sara Margulis. “With CashStar’s platform, we can offer a totally new kind of eGift Card with a broad range of redemption options—from travel to spa days to dining—to help couples’ newlywed dreams come true.”
Originally founded as a crowdfunding site for honeymoons by Margulis and her husband Josh, Honeyfund has evolved into a multifaceted online wedding gift registry that empowers couples to incorporate and reflect their own personal style into their registries. Now, by using CashStar’s Exchange Commerce Services, Honeyfund enables gift givers to send anyone a Honeyfund-branded digital gift card. These cards can be redeemed for hotel, airline, retail, transportation and restaurant brands on the CashStar Exchange network. With easy implementation, Honeyfund benefits from the CashStar platform’s scalability, security compliance, risk management and stable infrastructure. Top-of-the-line customer care and performance analytics with custom reporting and monthly snapshots enable Honeyfund to provide the best customer experience while strategically growing its business.
“Whether they want to book a nice hotel stay, travel abroad or get to work on a home improvement project, CashStar’s vast Exchange network enables Honeyfund Gift Card recipients to redeem gift cards for whatever they desire,” said Martin Hood, vice president of channel partnerships at CashStar. “Honeyfund’s innovative approach to gifting makes it a driving force in the wedding registry business, and we’re excited to collaborate with them.”
To learn more about CashStar’s Exchange, please visit https://www.cashstar.com/egift-card-solutions/cashstar-exchange/.
Founded in 2006, Honeyfund’s founders Sara and Josh Margulis discovered their own wedding guests enthusiastically preferred giving experiences and memories over housewares. As they prepared for their own wedding, they created a simple page for family and friends to contribute to their dream honeymoon in Fiji. In 2014, Sara and Josh brought their idea to Shark Tank, and received investment backing from renowned investor, Kevin O’Leary, who continues to be an active partner to this day.
Today, Honeyfund is the #1 wedding registry app, and a crowdfunding pioneer. With 100% free options, Honeyfund and sister-site Plumfund now power all kinds of experiences and savings goals, for all of life’s occasions.
CashStar, the industry-leading provider of prepaid commerce solutions, enables the world’s top retailers and restaurants to grow and innovate in the rapidly evolving retail environment. CashStar provides best-in-class capabilities, revenue-optimizing risk management and a client success model based on aligned growth, to optimize digital gifting and prepaid commerce experiences. CashStar powers more than 300 leading brands worldwide including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Nine West, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, Ulta Beauty and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail .