Announcements

GiftCards.com Partners with CashStar to Offer eGift Cards from the World’s Leading Retailers

The Largest and Most Trafficked Website for Gift Cards Adds More Than 50 Brands to its Offering from CashStar’s Merchant Network In Time for the Holiday Shopping Season

GiftCards.com, the leading online destination for all things gift cards, today announces a new partnership with CashStar, the digital gifting company preferred by the world’s leading brands. Under the terms of the agreement, GiftCards.com is leveraging the CashStar Exchange solution, which provides real-time access to the CashStar merchant network featuring more than 200 brands. As a result, consumers visiting GiftCards.com are now able to purchase digital gift cards to the country’s top retailers including, Columbia Sportswear, Barnes & Noble and Papa John’s, among many others. The program will immediately include more than 50 brands and will onboard additional brands from the CashStar merchant network over the next several weeks.

“The future of gift cards continues its rapid shift to digital this holiday shopping season,” said Jason Wolfe, CEO of GiftCards.com. “We’re the largest and most trafficked website for all things gift cards and now our customers will have greater selection when choosing to purchase eGift cards. Through our new partnership with CashStar, GiftCards.com is expanding the number of available retailers, benefiting consumers and the eGift Card segment more broadly.”

Digital gift cards are the fastest growing segment within the $127 billion gift card industry. According to CEB/TowerGroup, eGift Cards will account for four percent of total sales in 2014 and will climb to 7% or $10 billion by 2016. Unlike its plastic predecessors, digital gift cards can be personalized for the recipient, delivered instantly, stored easily on the consumer’s mobile device and redeemed immediately. Recipients can use digital gift cards for online, mobile or in-store purchases.

“As consumers increasingly shop across channels, they are choosing digital gift cards more and more because of the convenience and flexibility they offer,” comments Gary Lombardo, vice president of marketing at CashStar. “Through this partnership with GiftCards.com, we are increasing consumer access to this popular gift option while providing our retail partners with a new distribution channel to help expand reach, drive acquisition and grow sales.”

GiftCards.com offers Visa® eGift Cards redeemable anywhere online, but this new addition represents a wide expansion into across categories like apparel, electronics, food, general merchandise, health & beauty and sports, among others.

CashStar-powered digital gift cards are available to consumers on GiftCards.com in any denomination between $20 and $500 with no fees, as well as to bulk corporate buyers through its OmniCard.com B2B division.

About GiftCards.com
Since 1999, GiftCards.com has been providing U.S. consumers with an array of gift card products including personalized gift cards, group gift cards, egift cards, discount gift cards, and local gift cards redeemable at millions of establishments across the country. GiftCards.com is also a leader in gift card innovation with 40 patents filed and 7 patents issued/allowed. More information about GiftCards.com can be found on the company’s media page.

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement and drive adoption of mobile payments. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit www.cashstar.com, follow @CashStar or e-mail info@cashstar.com.

Media Contacts:
John McCartney
WISE PR for GiftCards.com
415.480.4059
john@wisepublicrelations.com

Kate Thermansen
fama PR for CashStar
617.986.5006