Announcements

Future Shop and Best Buy Canada Become First Major Canadian Retailers to Offer Personalized eGift Cards

Best Buy Canada and Future Shop today became the first major retailers in Canada to offer customers personalized eGift Cards through a partnership with CashStar, the digital gifting and incentives company. The service went live today and consumers can now easily purchase and send personalized eGift Cards that can be redeemed for any Best Buy Canada or Future Shop purchase online or in store.

“Gift cards have always been popular, but now Canadians can e-mail gift cards and personalize them by adding a custom message or sharing them on a friend’s Facebook wall,” said Angela Scardillo, vice president of marketing, Best Buy Canada. “eGift Cards are the perfect last minute gift or impromptu surprise. I love that I can choose the design and message and share through social media or e-mail.” Cards are delivered directly to the recipient’s email address and have no service fees or expiration dates. Senders are notified when the eGift Card is sent and opened.

Best Buy Canada and Future Shop join more than 200 marquee names in the CashStar network. These brands leverage CashStar to easily and securely integrate digital gifting strategies into their B2B and B2C marketing and engagement offerings to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized digital gifting experience via email, mobile and social channels.

“Best Buy Canada and Future Shop are innovators,” said David Stone, CEO and co-founder of CashStar. “Becoming the first major retailers in Canada to offer personalized eGift Cards is a great example of their forward-thinking approach. Their investment in CashStar’s digital gifting platform will enable their customers to gift to family, friends and business associates with the best experience possible. We look forward to working with them to bring digital gifting to the Canadian market.”

About Best Buy Canada
Best Buy stores in Canada are a division of Burnaby, BC-based Best Buy Canada Ltd., a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY). We are Canada’s fastest-growing retailer and e-tailer of consumer electronics, computers and entertainment products. With over 70 Best Buy stores across Canada, we offer a unique shopping experience with the latest technology and entertainment products, at the right price, with a no-pressure (non-commissioned) sales environment. Every day our employees are committed to helping deliver technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy Canada, visit www.BestBuy.ca.

About Future Shop
With 150 stores across the country and the nation’s premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada’s largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells. Futureshop.ca also hosts an online community forum and tech blog called Tech Yeah for technology beginners and tech-savvy experts to exchange ideas, reviews, tips and other consumer electronics information (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (seewww.futureshop.ca/futuregeneration).

About CashStar, Inc. CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail .

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