Fourth Annual CashStar Client Conference Kicks Off With a Focus on the Convergence of Mobile, Payments and Marketing

As CashStar’s Incredible Growth Continues, Conference More than Doubles with Over 100 Payment, Gift Card and Marketing Executives in Attendance, Reflecting the Strong Demand for Digital Gifting

Leading e-commerce, payments and marketing professionals will converge at the fourth annual CashStar Client Conference being held this week at the W Hotel in San Francisco. Designed to explore best practices for growing consumer and B2B digital gifting programs, the conference sessions will also demonstrate how retail and restaurant brands can utilize digital gift cards to accelerate their omni-channel marketing strategies. In addition, the conference provides the opportunity for clients to gain insight into CashStar’s product roadmap and innovation pipeline, while networking and collaborating with their peers.

Attendees will hear from a diverse range of industry experts and participate in sessions focused on consumer, business and marketing uses of digital gift cards. The conference features keynote addresses from outside experts including:

Bridget Dolan, vice president of digital marketing at Sephora, who will kick off the event with her keynote, “Mobile’s Essential Role in Omni-Channel Retail”

Nir Eyal, Stanford Business School lecturer and best-selling author of Hooked: How to Create Habit Forming Technologies, who will share how marketers and product teams can change consumer behavior

Karen Webster, CEO at Market Platform Dynamics, who will discuss payment and retail trends, as well as lead an interactive session on the convergence of mobile payments and loyalty

Traci Gere, managing director, Digital Research Inc., who will reveal the findings of new research from a May 2014 study that explores brand engagement among the purchasers and recipients of eGift card-based promotions and incentives

“The annual conference has become an event our clients, partners and prospects look forward to each year,” said Ben Kaplan, CashStar’s president and CEO. “This year, we’ve put together a dynamic agenda that explores how to take digital gifting programs to the next level by making them an integral part of year-round, strategic marketing initiatives. We’re looking forward to exploring these concepts, sharing real-world success stories and taking part in the vibrant conversations that unfold at this conference each year.”

Additional details on the agenda and speakers are available by request.

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement, and drive adoption of mobile payments. More than 300 leading companies rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot, and Williams-Sonoma. To learn more, please visit, follow @CashStar_Inc, or e-mail

Keri Bertolino
fama PR