Firebirds Wood Fired Grill Turns Up the Heat with New Digital Gifting Program

Classic American Restaurant and “Top 10 Breakout Brand” Launches CashStar-Powered eGift Cards to Drive Loyalty and Enhance Customer Experience

CashStar, the digital gifting company preferred by the world’s leading brands, has announced that Firebirds Wood Fired Grill is now live on the CashStar platform. The classic American restaurant, recently named a “Top 10 Breakout Brand” by Nation’s Restaurant News, selected CashStar to deliver a richer branded experience to better serve its customers.

Firebirds Wood Fired Grill, which has a collection of 36 restaurants across the U.S., is known for its authentic wood fired entrees infused with bold flavors, fresh herbs and spices. Since 2000, Firebirds has sought to provide its guests with the full spectrum dining experience. The restaurant selected CashStar to provide loyal guests with the best digital gifting experience that is seamlessly integrated across desktop and mobile channels.

“Digital gift cards are becoming increasingly important within the restaurant industry and are critical to maintaining customer loyalty and driving repeat business,” said Stephen Loftis, Firebirds vice president of marketing. “We needed a platform that could deliver the unique brand experiences for which we are known, while easily integrating with existing marketing programs. CashStar is the clear market leader that will take our guest experience to the next level.”

According to the National Retail Federation’s Holiday Consumer Spending Survey, 62 percent of Americans would most like to receive a gift card this holiday season – the most-wanted gift for the eighth year in a row. To kick off its new digital gifting program, Firebirds is using the CashStar Marketing solution to offer a holiday promotion. For every $50 purchase of gift cards, the buyer will receive a $10 ‘Gift to You’.

“Firebirds recognizes that digital and mobile gifting is an integral part of restaurant marketing,” said Ben Kaplan, president and CEO of CashStar. “We are proud that such an innovative brand has chosen to partner with CashStar to increase engagement, maximize sales and deliver the best customer experience possible.”

About CashStar
CashStar is the leading provider of omni-channel digital gifting solutions for the world’s top brands. The CashStar platform enables retailers and restaurants to maximize sales, eliminate fraud risk, increase customer engagement and drive adoption of mobile payments. More than 300 leading brands worldwide rely on CashStar to power the most innovative and advanced prepaid and digital gifting programs, including Best Buy, Brookstone, Coach, Crate & Barrel, Dell, Dunkin’ Donuts, Gap, lululemon athletica, Office Depot, Petco, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake Factory, The Home Depot and Williams-Sonoma. To learn more, please visit, follow @CashStar or e-mail

About Firebirds Wood Fired Grill
Charlotte, NC-based Firebirds Wood Fired Grill is a collection of 36 polished casual restaurants known for classic American, wood fired grilled entrees. Open for lunch and dinner, Firebirds features a large variety of bold selections prepared in-house, including hand-cut steaks, fresh seafood, chicken and ribs — all seared over local hickory, oak or pecan wood. Since 2000, loyal guests have enjoyed signature menu items at moderate prices, such as Firebirds’ Slow Roasted Prime Rib, Chile Rubbed Delmonico, Wood Grilled Salmon and more. The award-winning FIREBAR™ boasts private Firebirds label wines and specialty seasonal cocktails, including its signature Double Black Diamond Martini®. The combination of Firebirds’ warm ambiance, personable service and delicious flavor provides the full spectrum dining experience guaranteed to Spark Something™. 

Firebirds was named one of ten 2014 ‘Breakout Brands’ by Nation’s Restaurant News and received a 2014 Certificate of Excellence from TripAdvisor. For more information or to find a location near you, please visit, like us on Facebook and follow us @FirebirdsGrill.

Keri Bertolino
fama PR